the china real estate association issued an initiative: launching a commercial housing promotion campaign in 100 cities
2024-09-29
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on september 29, according to the wechat public account "china real estate association", the china real estate association issued an initiative to launch the "hundred cities commercial housing promotion activity".
the proposal shows that in order to implement the spirit of the political bureau meeting of the central committee on september 26, 2024 and promote the real estate market to stop falling and stabilize, the china real estate association (referred to as the "china real estate association") issued an announcement to the entire industry to launch the "hundred cities commercial housing promotion campaign" " initiative calls on local real estate industry associations and related social organizations to give full play to their role in "serving the country, serving society, serving the industry, and serving the people", actively publicizing through various media, multiple channels, and multiple methods, and timely and accurately conveying the central government's political we will adhere to the spirit and policies of the bureau meeting, widely disseminate measures to benefit the people, stabilize market expectations, boost confidence in home buying, and stimulate consumer enthusiasm.
the china real estate association proposes that local real estate industry associations and related social organizations should take immediate action and concentrate their efforts to unite relevant social organizations in october this year to mobilize and support more than 100 cities to participate in commercial housing promotion activities. in particular, we should focus on mobilizing real estate industry organizations and enterprises in 70 large and medium-sized cities to actively organize and carry out promotional activities, such as holding real estate exhibitions and organizing on-site viewings. at the same time, social organizations in the real estate industry in various places should take the initiative to unite real estate development companies, especially the top30 companies and brokerage agencies, and cooperate with the city government and relevant management departments to study and introduce preferential policies and measures, launch high-quality projects, and make full use of the "national day" holiday wait for the time window to build a good buying and selling platform for the majority of home buyers, and effectively promote the sales of commercial housing. promotional activities should strive for real results and achieve both volume and price increases.
at the same time, we adopt a combination of online and offline methods to hold various promotional activities such as housing exhibitions and promotion meetings to achieve online and offline linkage, extend the event time limit, and expand the impact of the event. promotional activities can be held jointly with industry development forums, seminars and exchanges, etc. relevant personnel from industry management departments, experts and scholars are invited to interpret policies and analyze development trends. such activities organized by the china real estate association will actively connect with promotional activities held in various places, integrate and support each other, enrich the content of the activities, and make the activities effective.
in addition, local real estate industry associations and relevant social organizations should pay close attention to industry development trends, sort out problems, analyze causes, and identify market trends through various methods such as on-site surveys, holding symposiums, and visiting real estate companies. collect and analyze sales data and operational information in a timely manner, make suggestions, and report to the housing and construction department in a timely manner.
the paper reporter ji simin
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