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faced with the recent hot market conditions and the subsequent surge in account opening, consultation and other business volumes, brokerage firms have one word this weekend - busy!

a reporter from china securities news learned on september 29 that since the morning of that day, securities companies have successively carried out business tests related to platforms such as bidding and comprehensive industry, mainly to verify the accuracy of relevant technology platform business and technical adjustments.

guotai junan told reporters that not only did the number of account openings in a single day reach the historical peak since the establishment of the qingpu branch, but the number of daily account openings increased by nearly 10 times compared with the average of the previous month. front-line employees of major securities firms work overtime to support investors’ account opening needs and follow up on customer account opening progress around the clock. many brokerages continue to shape the intelligent investment experience through digital empowerment through technologies such as aigc digital content generation.

online consultation volume and account opening demand soared

with the recent recovery in the market, investors’ demand for online inquiries and account openings has soared. it has almost become standard for front-line departments of securities firms to be open on weekends.

“in terms of new account openings, the number of account openings has grown rapidly in recent trading days. just looking at the qingpu branch, guotai junan’s first internet innovation positioning branch, not only the number of accounts opened in a single day reached the branch’s history since its establishment at the peak, the number of daily account openings increased nearly 10 times compared with the previous month’s average,” guotai junan told a reporter from china securities journal.

guoyuan securities told reporters that from september 24 to september 27, the cumulative number of new customers of guoyuan securities exceeded 3,000, more than double the previous daily average, and the average daily trading volume exceeded 30 billion yuan, which was more than the previous daily average. the average growth rate is over 40%. as of the close of trading on friday, guoyuan securities had handled more than 10,000 investor consultations that day, a six-fold increase from the beginning of this week. the number of inquiries from corporate customers regarding account opening and data modification increased.

the reporter learned that online channels such as brokerage apps have become the main focus of investors’ attention on the capital market in recent days.

guoyuan securities said that recently, the number of daily active users of the company's app has increased by approximately 30%, the click-through rate of market information has approximately doubled, and the number of live video views has approximately doubled. investors have shown strong enthusiasm for entering the market and investment sentiment is high.

guotai junan stated that the number of user visits and the number of user questions this week increased by nearly 50% compared with the daily average.

make good manpower deployment and strengthen investment advisory services

in the face of the recent hot market conditions and the subsequent surge in account opening, consulting and other business volumes, securities firms have actively deployed manpower and strengthened investment advisory services to help investors seize market investment opportunities.

guotai junan actively responds to investors' account opening needs and helps a large number of customers grasp the current market situation as soon as possible. the first is to strengthen professional service capabilities, organize elite troops, and provide investors with all-weather, uninterrupted professional consulting and account opening services; the second is to actively respond to market changes, give full play to professional advantages, and provide investors with timely solutions that adapt to the current market. trading strategies, financial products and financial tools to help investors invest scientifically; third, increase investor education services, deliver rational and objective market voices in a timely manner, and help investors establish correct, long-term and sustainable rational investment concepts.

"at the same time, we will leverage the advantages of junhong intelligent investment's service system and aigc's digital content generation technology to promptly answer customers' personal securities account questions, permission opening conditions, securities account opening procedures and other aspects, and continue to shape the intelligent investment experience through digital empowerment." guotai junan stated.

guoyuan securities stated that since the release of the favorable policies on september 24, guoyuan securities immediately organized the company's excellent + investment consultants to conduct policy interpretation and market analysis, and held more than 10 online video live broadcasts and offline customer salon activities. convey the views and investment strategies of guoyuan investment consulting to customers and guide investors to invest rationally.

gf securities announced that the 22 business departments under its guangzhou branch will be open to the public normally this saturday and sunday (september 28 and 29) to provide investors with business consultation and account opening services. in order to facilitate investors to intuitively choose account opening sites, gf securities has also indicated in detail the urban areas and specific addresses of its 22 business departments.

"in recent days, we have been working overtime every day. the company holds work meetings every day and even arranged overtime and duty schedules. although it is tiring, it can help investors and live up to the current market conditions." a brokerage firm said a front-line employee in the sales department.