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september 28, 2024 - united arrows co., ltd. (ceo: yoshinori matsuzaki, headquartered in shibuya-ku, tokyo) will open a fast store in hangzhou from september 28, 2024 (saturday) to december 26 (thursday) flash store.

brandna (and hongguang) brand management company is the strategic development partner of united arrows in china. the hangzhou vientiane city pop-up store is the third pop-up store opened by brandna to help united arrows in china after the successful opening of the shanghai ganghui hang lung and beijing sanlitun pop-up stores last year.

during the previous pop-up store activities in shanghai and beijing, united arrows received feedback from consumers on the high-quality materials, tailoring, details and fashionable products of the products, and gained an in-depth understanding of consumer needs. this pop-up store event will focus on original products of the united arrows, united arrows & sons, h beauty & youth and loeff brands, aiming to further enhance brand awareness by providing high-end sports and leisure style products.

mckinsey released the "2024 china consumption trends research report: potential for cautious expectations" this year; in the second year after the epidemic, overall domestic consumption expectations are still relatively cautious. in response to the increasing price sensitivity of consumers, including high-net-worth individuals, brandna believes that providing high-quality, classic and high-end fashion consumer goods at accessible prices will effectively attract target groups.

brandna ceo james chen said, "united arrows is a new choice for high-end fashion consumers. its quality, quiet luxury style, price positioning, and one-stop shopping store format make it highly competitive in the market."

the hangzhou vientiane city united arrows pop-up store is located in the qianjiang new city business district, adjacent to hotels, office buildings and the hangzhou municipal government. it is a landmark in the area. the shopping mall brings together more than 400 well-known domestic and foreign brands including luxury goods, leisure, sports, lifestyle, etc., with a diversified and international customer base. it occupies an important position among commercial facilities in hangzhou and is popular among fashion consumers. readers’ attention.

【store information】

date: september 28 (saturday) ~ december 26 (thursday), 2024

location: the mixc mall hangzhou

address: l3, hangzhou vientiane city, no. 701, fuchun road, shangcheng district, hangzhou city

area: 50 square meters

display sales brands: united arrows, united arrows & sons, h beauty & youth, loeff