make cyberspace more upright (jintai rui commentary)
2024-09-29
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have you ever seen short videos that “reveal” and “reveal secrets” like these: “you cannot buy such cleanly washed fruits and vegetables”, “those white and tender lotus roots are all soaked in formaldehyde”, “this kind of dark-colored seaweed contains nitrous and other harmful ingredients to the human body."... just when you are having doubts and worries about this, you find that the video publisher "kindly" put up his own product of the same type, and said that it is "real materials", you can "buy with confidence".
for some time, a misleading "false marketing" routine has been appearing on the internet: some online bloggers and businesses use the so-called "exposing blackmail" and "revealing secrets" as gimmicks to artificially create and publish false information to slander certain industries. , merchants or products, creating "hot spots" that make users panic and anxious; after creating "hot spots", they then induce and deceive users into purchasing goods or services such as "exposed" physical objects, paid knowledge (courses), etc., and ultimately seek improper benefits. .
the above-mentioned "false marketing" is not the only way to make illegal profits by using false information on the internet: some fabricate false identities on the internet, making up so-called "masters" and "experts" to "endorse" their own "platform"; false content, deliberately "provoking war", maliciously creating ethnic, regional or gender opposition, and using this to obtain traffic to sell goods; some use a single account or multiple matrix accounts to publish bulk content without substantive content or even violate laws and regulations the content induces and deceives users to follow, like and collect accounts and content, just to defraud traffic and make improper profits...
it can be seen that starting from all kinds of false information on the internet, then gaining attention and traffic, and finally turning into "real money" for illegal profit, "false marketing" has formed a closed-loop gray interest chain. this not only infringes upon the legitimate rights and interests of users, undermines the standardized and orderly network order, but also pollutes the clean and upright network ecology, and must be dealt with in accordance with laws and regulations.
to cut off the profit chain of illegal profit-making from false information on the internet, online platforms need to be responsible for their own territory, comprehensively tighten and consolidate the main responsibilities of platform information content management, continuously improve and innovate technical supervision methods, give full play to the role of the platform, and strengthen the control of illegal accounts and false information. remediation efforts. specifically, it should include but not be limited to banning illegal accounts, withdrawing live broadcast and profit-making rights, and removing the institutions to which illegal accounts belong. for serious cases or even illegal crimes, platforms should report clues to relevant departments and fully assist in investigations and crackdowns.
industry authorities should also implement strict supervision and rectification to help stimulate "dirty" and promote "clean" cyberspace. in april this year, the central cyberspace administration of china deployed a special campaign to “clarify and rectify ‘self-media’s’ bottomless traffic”, whether it was targeting “self-directed and self-acted fraud” and “unscrupulous speculation in social hot spots”, or rectifying “generalizations and generalizations”. behaviors such as "setting topics" and "creating characters that violate public order and good customs" all provide clear value guidance and actions to cut off the profit chain of illegal profit-making by false information on the internet, expand the reach of high-quality information content, and create a clean and upright online space. guide.
cyberspace is the spiritual home of hundreds of millions of people and cannot become a distribution center for false and harmful information. there is no "finished date" for clearing cyberspace and jointly building cyber civilization, and it is by no means a one-on-one effort. it requires joint construction, co-governance and sharing by all sectors of society. we must not only lead by example to maintain cyber civilization and order, but also rely on the power of the rule of law to safeguard our own legitimate rights and interests. only by long-term efforts in establishing rules and regulations, clarifying rules, and forming a multi-agent and full-chain protection and governance synergy can we work together to make cyberspace more clear and upright.
(source: people's daily)
