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jellycat (chinese name: jellycat) was founded in london, england in 1999. with the creative concept of "for the joy of it", it combines interesting and creative designs with high-end soft fabrics, and brings friends around the world through vivid and lovely characters. come and be happy. on the occasion of the brand's 25th anniversary celebration, jellycat ushered in its asian theme store debut, launching a jellycat café limited-time experience store event on september 21 in the atrium on the 1st floor of the north district of jing'an kerry center, shanghai. following new york, paris, and london, jellycat integrates the 25th anniversary theme with shanghai's urban culture, interprets the brand's creativity and fun with new inspiration, and leads a beautiful journey of happiness and romance.

the jellycat café limited-time experience store is inspired by shanghai's relaxed coffee culture and the iconic magnolia element, cleverly integrating brand creativity with shanghai's local atmosphere. during this event, shanghai-limited items were specially launched, including the star character barceló bear holding a "magnolia cupcake" and other new characters designed around the café theme.

from staff decoration, interior and exterior decoration, to atmosphere creation, jellycat café uses various carefully designed elements to make visitors feel like they are in a real coffee shop. the opening ceremony accompanied by the crisp ringing of the bell started every exciting experience. when you enter the store, there are rows of "baking racks" filled with interesting items, as well as an "oven" showing the countdown to production, waiting for more surprises to come out.

at the same time, the popular jellycat packaging interactive session is a ritual that conveys happiness. the interesting packaging specially designed for the shanghai experience store and the attentive interaction of the store staff also show the details of café, allowing every visitor to experience the jellycat immersively. unique happiness and romance.

as the fourth stop of jellycat's 25th anniversary global theme event, jellycat café limited-time experience store creates a unique happy atmosphere for everyone. this first show in asia not only adds a new urban chapter to the series of activities, but also further presents the creativity and fun of jellycat to more friends through shanghai-limited fun partners.

now, the jellycat café limited-time experience store activity reservation channel is opened every thursday at 12:00. log in to the jellycat mini program to make an appointment in advance and go on a romantic and fun trip in autumn with your fun friends!

jellycat café shanghai limited time experience store limited products product appendix:

BARTHOLOMEW BEAR‘CUPCAKE'

cupcake barceló bear

AMUSEABLES YULAN TARO CAKE

fun magnolia and taro cake

AMUSEABLES SIP & SLURP TEACUPS

fun gugu and lulu tea cups

AMUSEABLES TITIA TEAPOT

fun tidia teapot

AMUSEABLES YULANIA LATTE

fun magnolia latte