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auto-first｜sincerity

on september 26, the 2024 china tennis open (referred to as: china open) opened brilliantly at the national tennis center. as the chief sponsor of the china open, beijing benz automobile co., ltd. (referred to as: beijing benz) has worked hand in hand with the china open for many years to bring a top-level sports feast that deeply integrates the passion of tennis and the charm of cars to thousands of fans and car fans.

zhang jianyong, secretary and chairman of the party committee of baic group and chairman of beijing benz, attended the opening ceremony of this year’s china open and delivered a speech. he said that in the years of walking side by side with the china open, the level of the china open has continued to upgrade, and it has leapt from a competitive platform to an international cultural one. communication platform. while working with china net to realize the brilliant sports dream, beijing benz has demonstrated the extraordinary strength of china's luxury automobile manufacturing, fully promoted the high-quality development of the capital's economy, and promoted china's automobile industry to stand in the world.

as asia's only comprehensive men's and women's tennis event named after a country, with the highest level, the largest number of participants, and the widest influence, this year's china open has attracted many tennis superstars. chinese golden flower zheng qinwen made history in paris and won the women's singles gold medal. temporary partners wang xinyu and zhang zhizhen also performed well and won the mixed doubles silver medal and went to beijing to compete. the chinese team attracted much attention in this event.

in addition, two-time australian open champion and this year's us open champion sabalenka, gauff and other wta superstars will also return to the national tennis center. in terms of the men's lineup, sinner, currently ranked no. 1 in the world and this year's us open champion, alcaraz, this year's french open and wimbledon double champion, and last year's china open runner-up and former world no. 1 medvedev have all officially announced their participation. in the golden autumn when superstars gather together, exciting peak showdowns are about to take place, leading the audience to experience the infinite charm of sports competition.

as a witness to the glorious history of the china tennis open over the years, beijing benz not only provides a luxurious and comfortable driving experience for the event with its excellent products, but also combines the luxury genes carried by mercedes-benz products with the products made in china. the dazzling achievements were displayed in front of car fans and tennis enthusiasts around the world.

this year, continuing the product offensive of "dual petrol and electricity", beijing benz brought a variety of fuel and pure electric models to the china open brand center booth. among them, the two pure electric models, eqe suv and eqb suv, fully interpret the exclusive luxury quality of mercedes-benz with their eye-catching detailed design, unique upgrade performance exclusive to china, user-friendly and convenient smart cockpit experience, and rich and practical smart driving configurations. at the same time, the new long-wheelbase e-class car, long-wheelbase glc suv and glb suv three fuel-burning models also demonstrate the outstanding product capabilities of outstanding design, luxury and comfort, intelligence and thoughtfulness, and safety protection. outside the stadium, the new long-wheelbase e-class car, long-wheelbase glc suv, eqe suv, and eqe will also work together to provide luxury event travel services for vips and players from around the world.

currently, beijing benz is continuing to accelerate its electric transformation, upgrade its product matrix, and lead the new trend of green travel. it is expected that in 2025, beijing benz will put into production the mercedes-benz "new generation luxury" and "core luxury" models based on the new modular architecture platform (mma) and the mb.ea pure electric platform, bringing more products to the chinese market. multiple luxury travel options.

beijing benz's sponsorship of the china open for fifteen consecutive seasons not only demonstrates its firm support for sports and its active commitment to social responsibilities, but also becomes a model of win-win cross-border cooperation. since its establishment in 2004, the china open has continuously broken through itself, rapidly rising from a regional event to one of the world's top tennis events and becoming an indispensable part of the world's tennis community.

while continuously sponsoring china open, beijing benz's own comprehensive strength continues to improve. this year, it has reached the milestone of cumulative vehicle and engine production exceeding 5 million units, and it has accelerated the pace of "electrification, digitalization, and low-carbonization" transformation. currently, beijing benz is promoting the application of the mercedes-benz passenger car production operation 360 (mo360) system in an all-round way, and continues to explore the integration of ai artificial intelligence technology and digital twin technology in more production scenarios. recently, beijing benz and tsinghua university took the lead in developing a carbon emission accounting system for parts-level logistics and transportation. they are also currently working with suppliers to build a zero-carbon technology laboratory to explore zero-emission production operation models.

with its achievements in intelligent manufacturing and green manufacturing, beijing benz has successively won the titles of "global excellent operation factory", "green demonstration factory", "beijing intelligent manufacturing benchmark enterprise", "sino-german intelligent manufacturing cooperation pilot demonstration" and "beijing municipal people's government quality management award" and other honorary titles.

while continuing to improve its hard power, beijing benz adheres to the core values ​​of "customer first, responsibility, integrity, innovation, and agility", attaches great importance to empowering talent teams with corporate culture, stimulates the potential and vitality of talents, and consolidates the company's core competition. advantages to protect high-quality development.

with the grand opening of the 2024 china tennis open, the three-pointed star emblem and the light of tennis superstars complement each other, igniting a passionate showdown on the court. in the future, beijing benz will continue to work hand in hand with china open, giving the enterprising spirit a new era of vitality and injecting strong impetus into the prosperity of china's high-end automobile manufacturing industry and the vigorous development of sports.