why do german giants locate their corporate headquarters and r&d centers here? the answer is found at the oktoberfest held in yangpu riverside
2024-09-29
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on the evening of september 26th, the "summer" of beer hidden - shanghai xiudai riverside german oktoberfest was officially launched in yangpu riverside. during the event, the area around oriental fisherman's wharf will be transformed into a rich bavarian style from 6 to 10 o'clock every night. "limited skin". on the opening day of the oktoberfest, a roundtable exchange meeting with german enterprises was held simultaneously in yangpu district. focusing on german-speaking companies and carrying out two activities, one active and one quiet, is an important attempt in yangpu district to optimize the soft business environment for german-speaking companies and create a "german brand" corporate ecosystem.
according to the yangpu district commerce committee, yangpu district is home to leading german companies including siemens, continental, henkel, vitesco technologies, thyssenkrupp, etc., and its annual economic contribution ranks among the top in the district. among them, many german companies have placed their corporate headquarters and r&d centers in yangpu.
german-speaking companies favor yangpu because of the long-term good interaction and cooperation between yangpu district and german-speaking countries in economy, trade, science and technology, humanities and other aspects. in yangpu district, there is the sino-german college of tongji university jointly initiated by the chinese and german governments. currently, the school has cooperative relationships with many german universities and dozens of well-known german companies such as siemens, volkswagen, bayer, schaeffler, and porsche. a cooperation agreement was signed, covering almost all disciplines and majors in the school, creating favorable conditions for school-enterprise scientific and technological innovation cooperation and achievement transformation. in addition, yangpu district also has the world's largest german overseas school with german as the main teaching language - shanghai school for the children of german foreign personnel, which solves the schooling concerns of children of german-speaking talents and provides guarantee for companies to retain and attract talents. at the same time, yangpu's huge development and investment space in recent years and its important actions in providing services to foreign-funded enterprises have further strengthened the confidence of foreign-funded enterprises to stay in yangpu. at the roundtable exchange meeting, many companies expressed that they would continue to develop and develop in yangpu and attract more new friends to invest and start businesses in yangpu.
yangpu currently has about 1,300 foreign-funded enterprises, including more than 40 regional headquarters of multinational companies and foreign-funded r&d centers. after years of practical exploration, yangpu’s export-oriented economy has four characteristics: focusing on key countries, focusing on technological innovation, focusing on key industries, and focusing on quality consumption. taking german-speaking companies as an example, multinational german giants such as siemens have invested more than 10 billion yuan in total in yangpu and achieved annual operating income of more than 10 billion yuan, becoming an important engine for yangpu's economic growth.
the arrival of leading german companies has also introduced more innovation momentum to yangpu district. in the seven years since its establishment, the siemens process industry innovation center has held 38 industry summits and special forums, with tens of thousands of companies participating (including online forums), and has received a total of about 3,600 visits from domestic and foreign dignitaries and economic and trade groups. providing digital transformation services to regional small and medium-sized enterprises has enhanced yangpu's influence and popularity in related industries. the siepa 3.0 predictive maintenance system developed by the center, which deeply integrates industry experience and artificial intelligence technology, has been deployed in nearly 10 countries around the world, and has also been implemented in a large number of domestic applications, becoming a successful demonstration of the innovative development of german companies. relying on this center, the yangpu german innovation center has recently been established. it will further create more sustainable innovation elements and scenarios, continue to promote regional foreign investment agglomeration and the development of intelligent manufacturing industries, and inject new vitality into yangpu's export-oriented economy.
in recent years, in order to create a foreign investment ecosystem with yangpu characteristics and better guide and encourage more multinational companies to integrate into regional innovation and development, yangpu has launched the "warm yangyang" foreign investment service brand. according to the yangpu district commerce committee, the "warm yangyang" brand focuses on enhancing new momentum for foreign investment development, expanding new channels for opening up to the outside world, and creating a new digital trade ecology to provide assistance for enterprise development and encourage enterprises to make "new partners" and smell " new business opportunities" and find "new engines". in the past three years, 71 companies, including bilibili, luoke intelligence, cccis, and shengwang, have increased their capital to a total of over us$1.3 billion. yangpu has also promoted the establishment of digital-related professional service agencies to further strengthen system exploration and innovation in cross-border trade customs clearance, cross-border payment and electronic invoices, cross-border logistics tracking, risk monitoring, etc.; at the same time, it has also leveraged the advantages and influence of the live broadcast platform to create a digital-real live broadcast economic cluster that integrates high-quality products, content creation, talent training, and public services to help and support companies to open up new fields, win on new tracks, and cultivate new momentum.
author: liu liyuan
text: liu liyuan picture: interviewee provided editor: zhan yue editor: wang jiayi
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