expanding the european e-commerce market: a guide for chinese sellers to cooperate with the otto platform
2024-09-29
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in the vast blue ocean of cross-border e-commerce, otto, as a shining pearl in the german and even european markets, is attracting the attention of global sellers with its unique charm and strict rules. for chinese sellers, the otto platform is not only a bridge to the european market, but also an important stage to achieve brand internationalization and product diversification.
the otto platform has set a series of high standards and strict requirements for merchants to ensure the quality of the platform's products and the excellence of its services. these rules include but are not limited to:
company qualifications and tax requirements: merchants must have a local german company business license and apply for a vat tax number to ensure legal and compliant operations. according to official data, this move has effectively improved the credibility of products on the platform and consumers’ shopping experience.
product quality and certification: the otto platform has extremely high requirements for product quality. merchants must ensure that the products sold meet european quality standards and may be required to provide specific certifications such as weee (waste of electrical and electronic products). this is not only responsible for consumers, but also a guarantee for the platform’s brand reputation.
logistics and distribution: merchants need to use well-known local logistics companies such as dhl, hermes, and dpd in germany for distribution to ensure that goods can be delivered to consumers in a timely and accurate manner. this regulation is based on the otto platform’s high emphasis on logistics efficiency and service quality.
customer service and after-sales: merchants need to provide german telephone customer service and remain contactable within working days to quickly respond to consumer needs. at the same time, a complete after-sales service system is also one of the necessary conditions for merchants to settle in.
for chinese sellers who want to join the otto platform, they need to follow the following steps:
before applying to settle in, be sure to prepare all necessary qualification certificates, tax documents and product information. these materials will serve as an important basis for review and are directly related to the success of the settlement.
through the ottochina official website, official guide or consulting customer service, you can fully understand the platform entry rules, operating specifications and market trends. this will help merchants better formulate entry strategies and operational plans.
based on the needs of the otto platform and the european market, the products are optimized and adjusted accordingly. including but not limited to improvement of product quality, adjustment of price strategy and improvement of after-sales service, etc.
after preparing all the information and having an in-depth understanding of the platform rules, you can submit an application for settlement through the official website of the otto platform. when filling out the application form, be sure to ensure the authenticity and accuracy of the information.
after submitting the application, you need to wait patiently for the platform’s review results. during this period, you can continue to improve product information, optimize store pages, etc., to prepare for the upcoming sales peak.
with its strict entry rules, high-quality service system and broad market prospects, the otto platform has become an ideal choice for chinese sellers to enter the european market. i believe that through full preparation, in-depth understanding of platform rules and continuous optimization of products and services, chinese sellers will be able to write their own chapter of success on the otto platform.