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according to bentley's early planning, in january 2020, bentley announced that by 2026, the brand will only sell plug-in hybrid models or pure electric models (bev), and plans to fully launch pure electric models by 2030. the new leader frank-steffen walliser is re-adjusting the brand strategy and delaying its pure electric model plan.

in an interview, bentley's new leader frank-steffen walliser said that the adoption of electric vehicle technology has been slower than many in the industry expected, revealing: "what we are seeing in the luxury market now is that people are rejecting electric vehicles. , they only consider luxury cars with internal combustion engines.”

according to frank-steffen walliser, bentley's new leader, he later said: "hybrid vehicles are definitely more than just a novel transitional technology. it is a very good solution that can meet the needs of many customers, and our goal is to to reduce carbon dioxide emissions, i fully believe that the use of synthetic fuels can narrow this gap." at the same time, this also indicates that the brand will vigorously develop plug-in hybrid models in the later period, and the brand officially announced that it plans to launch its first model "around 2026." an electric car will then go on sale in 2027; according to new leader frank-steffen walliser: "this car will not replace the existing models in the company's product portfolio, but will serve as a new member of its car series." this also indicates that the new car will be built based on original design.