architect wu wenbo cross-border participation in milan fashion week, constructing the oriental artistic conception of the fashion show
2024-09-29
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on september 22, 2024 local time in milan, chinese architect wu wenbo and hui brand founder zhao huizhou jointly presented a blue-themed women's "grand tour" at the 2025ss milan fashion week show. two outstanding designers the designer made a breakthrough in constructing the oriental artistic conception of the fashion show in milan. through a cross-border cooperation, a mysterious blue fantasy with a typical oriental literary and artistic atmosphere was born in the leonardo da vinci science and technology museum in milan.
architect wu wenbo has always believed that culture is the driving force of creation. he integrates and collides "locality" and "internationalization", combines the softness of fashion with the hardness of architecture, and effectively links the east and the west. with his unique artistic vision, whimsy blooms around the world. over the past ten years, wu wenbo has become a leading young figure who has won many international and domestic awards for his achievements in the field of public architecture. he has also led the avant-garde exploration of "the combination of architectural design and art installations". in addition to design, he is famous for his exquisite painting manuscripts, which has also contributed to his fame and influence in the cross-border creative field of art.
exploring wu wenbo’s designs often involves local cultural research and in-depth spiritual exploration. he believes that “a space is not just a multi-faceted structure, but a seamless communication between a designer and users. the dialogue between the present and the future is also a work handed over to time." as wu wenbo goes further and further on the road of cross-border, including creating art installations for "shanghai design week", serving as a judge for design competitions, designing the opening show for fashion week, etc., a series of "cross-border plays" have made wu wenbo realizes fantastic ideas beyond architecture and brings his works to all over the world.
the art installation designed by wu wenbo for the hui 2025 spring and summer fashion show revolves around a poetic "grand tour" of female power. the hui brand is presented in the inner courtyard of the famous leonardo da vinci science and technology museum in milan with blue as the tone. promote the resilience and strength of women.
“the leonardo da vinci science and technology museum building was formerly the oritan monastery founded in the 16th century. in such a historical building, we were very cautious and set the show in the most representative classic cloister area, relying on the inner wall on the one hand. the arched colonnade on the outside allows the audience to easily see the cross vaults at the top. the soft fabric uses the simplest wavy lines to create a gap between classical and modern, which not only combines the existing historical and traditional atmosphere of the site, but also create a new viewing experience. typical italian buildings use warm colors as the base tone of the walls, and the windows on part of the walls also give the feeling of 'portholes'. our blue color can complement and neutralize the cold and warm colors. the original too sharp sense of place was eliminated. the roof and ground of this building also have their own characteristics, so we also changed it into a "sky and sea" landscape according to local conditions to create a "blue silk" "zhuangyou's context on the road." wu wenbo said.
at the beginning of the design, wu wenbo carefully read through the architectural history of the leonardo da vinci science and technology museum and had a deep understanding of the core expression of the hui brand this year. because the founder zhao huizhou was looking for inspiration for the hui2025ss theme, and he was lucky enough to meet wang xiaomei, the founder of the hand memory museum, who came from deep in the mountains of guizhou. the mysterious traditional oriental printing and dyeing craftsmanship created by these two women gave wu wenbo his initial inspiration. after further understanding the stories of women's magnificent journeys in the world, he set blue as the basis for this design. color.
in the design of the show, wu wenbo used sustainable fabrics printed with ethnic patterns exclusively produced by the hui brand as the main material of the show's art installations, allowing the warm-colored buildings to form a sharp contrast with the cold-colored fabrics. the blue soft fabric superimposes a soft interface on the traditional italian hard architectural form. through the change of materials, a fusion of hardness and softness is achieved. different artistic forms are used to express the two designers' views on "strong" from different perspectives. an interpretation of "tourism and female power".
in addition, wu wenbo also specially designed a sun device that symbolizes the totem of the human spirit for the "grand tour" show. from the starting point to the end, it expresses the "toughness and softness" of women on the way forward, and at the same time also create an atmosphere of virtual reality in a perfect strip space.
it is understood that on the day of the show, models followed the blue moving line into the green inner courtyard of the museum, as if embarking on a journey between the sky and the sea. the audience at the scene marveled at this architectural technique of spatial separation, which cleverly enclosed the two interfaces of the entire show venue, the roof and the ground, creating two completely different spatial atmospheres. inside, architecture and clothing blend perfectly, jointly interpreting the gentleness and tenacity, elegance and strength of oriental women. outside the space, this is not only a fashion show, but also a collision of two artistic languages, allowing people to feel the profoundness of eastern aesthetics and the infinite charm of "riding on the waves and chasing the sun" after the awakening of female power. the overall presentation is like a roll of traditional chinese freehand landscape painting, forming a dialogue between two cultures with the external italian architectural aesthetics.
the paper reporter lu yi
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