what kind of social mirror does the "old boss" mini-series dominate the screen?
2024-09-29
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text/lian meiru (changsha university of science and technology)
in recent years, as an emerging cultural phenomenon, the micro-short drama about the elderly boss has quickly become popular on the internet, attracting the attention and love of a large number of middle-aged and elderly audiences. this phenomenon not only highlights the rich and colorful spiritual and cultural life of the elderly, but also triggers our in-depth reflection.
with the arrival of an aging society, the spiritual and cultural life of the elderly has increasingly become the focus of society. the development of internet technology, especially the prosperity of short video platforms, has opened up a new world of entertainment for the elderly. the micro-short drama "old boss" quickly attracted the attention of middle-aged and elderly audiences with its unique plot setting and content close to the psychology of elderly audiences. these dramas cleverly combine the elements of "domineering president" and "middle-aged and elderly protagonists", and weave intoxicating "sunset red" love stories for elderly audiences through a series of dramatic plots.
the rise of short dramas about elderly bosses profoundly reflects the psychological needs of elderly audiences. elderly audiences can often find emotional sustenance and resonance when watching these dramas. the experiences and emotional stories of the characters in the play allow the elderly to obtain emotional compensation in the virtual world that is difficult to obtain in real life. at the same time, by sharing and discussing the plot, elderly viewers also established their own social circle, gained a sense of social identity and belonging, and enhanced their sense of social participation.
the popularity of the mini-series about the elderly boss also reflects the lack of intergenerational emotional companionship. in the fast-paced modern life, many elderly people face the problem of insufficient company from their children. by watching the emotional stories of the characters in the play, they seek alternative satisfaction from family warmth and family care. this reminds us that strengthening intergenerational communication and enhancing emotional communication and companionship within the family and at all levels of society is an indispensable part of building a harmonious society. as children, we should give our parents more care and companionship, and respond to their spiritual needs with practical actions.
the popularity of the mini-series about the elderly boss has also brought some problems. some platforms use algorithms to push exaggerated content to induce consumption by older audiences, and even fall into consumption traps. in addition, some dramas have vulgar content and biased value orientation, which have had a negative impact on elderly audiences. in this regard, regulatory authorities should increase supervision of the micro-short drama market, crack down on bad consumption inducements and illegal content, and ensure a standardized and orderly market order. at the same time, the cultural consumption market and creative entities should face up to the huge needs of the elderly group and the current insufficient supply of high-quality content, and strive to create more high-quality works that meet the psychological characteristics and aesthetic needs of the elderly audience.
the theme of elderly bosses brings new entertainment experiences to the elderly group, and also provides us with valuable opportunities for thinking. when enjoying the fun brought by digital entertainment, we should pay more attention to the mental health and consumption needs of elderly audiences, and work together to create a healthy, orderly, and vibrant cultural consumption environment for seniors. let every middle-aged and elderly people feel the warmth and care from family and society while enjoying digital entertainment.
