news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

xinhua news agency, beijing, september 28th. the "digital intelligence empowerment·the first high-end forum on international communication of traditional chinese sports" was held at beijing foreign studies university on the 28th. it discussed how to use artificial intelligence technology, social media platforms, etc. to promote the "development of traditional chinese sports culture". go out".

at this forum, bai jinxiang, former party secretary of jishou university, titled "protection and international communication of traditional sports cultural heritage in the digital intelligence era" and suggested strengthening digital thinking and building a traditional sports digital intelligence communication model; integrating digital resources to stimulate the audience's appreciation of traditional sports emotional identification with sports; expanding the experience of traditional sports culture and improving the efficiency of digital communication; relying on digital intelligence empowerment to promote and promote the international spread of traditional sports culture.

kuang wenbo, a professor at the school of journalism at renmin university of china, believes that new media is a strong relationship communication, especially international communication through social media, which is more effective than traditional media. products are important carriers of international communication. it is necessary to avoid deviations in automatic translation in the ai ​​​​era and avoid making common sense mistakes in international sports communication.

deng xiujun, a professor at the school of international journalism and communication at beijing foreign studies university, elaborated on the "cultural identity construction of traditional national sports short videos" and believed that the visual and interactive performance form of short videos has intuitive characteristics and can overcome language and cultural barriers. it is a national traditional sports is currently the most effective cross-cultural communication medium.

zhao jun, secretary-general of the digital sports working committee of the china university-sponsored industry association, gave a keynote speech titled "ai perspective of traditional culture's 'going out'".

the forum was hosted by the physical education and research department of beijing foreign studies university and co-organized by the digital sports working committee of the china university-sponsored industry association. (over)