kuaishou e-commerce trade-in government subsidy campaign launches refrigerators, washing machines and other 8 major categories with 20% discount
2024-09-28
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
on september 28, kuaishou e-commerce officially launched a trade-in government subsidy activity. consumers can search "qingdao trade-in" on kuaishou to enter the event page to receive exclusive government subsidies for refrigerators, washing machines, tvs, air conditioners, computers, water heaters, household stoves, and range hoods. eight major categories of products are within the scope of subsidies, including 15% subsidy for energy efficiency or water efficiency products of level 2 and above, and 20% subsidy for energy or water efficiency products of level 1 and above. each person can enjoy one government subsidy for each type of product. the maximum subsidy is 2,000 yuan.
kuaishou e-commerce trade-in collection diagram
it is understood that this event will also be superimposed with brand discounts. brand live broadcast rooms such as haier, hisense, midea, and aucma can directly participate in this trade-in event. government subsidy coupons can be collected from 7:00-23:00 every day.
kuaishou e-commerce trade-in event page
replacing old products with new ones has become a key measure to promote industrial upgrading and accelerate consumption upgrading.
in august this year, the ministry of commerce and other four departments issued the "notice on further improving the trade-in of old home appliances for new ones". a new round of trade-in for old home appliances was officially launched, and the level of subsidies reached a new high. in march this year, the state council issued the "action plan for promoting large-scale equipment updates and trade-in of consumer goods," proposing to support home appliance sales companies in cooperating with production companies and recycling companies to carry out trade-in promotions and provide subsidies for consumers to purchase green smart home appliances.
as early as the beginning of the year, kuaishou e-commerce launched a special trade-in program, saying that it would invest 1 billion yuan in cash subsidies with joint brands and recycling service providers. merchants participating in the "trade-in" project will have the opportunity to gain exclusive traffic exposure with an average daily average of one million levels. in addition, kuaishou e-commerce also supports different service models such as free door-to-door delivery and free mailing, providing consumers with a more convenient replacement experience. during the new season of kuaishou 818, the gmv of the trade-in category increased by 104% month-on-month.
starting from september, kuaishou e-commerce will continue to access trade-in activities in various places, allowing more consumers to conveniently participate in trade-in and purchase their favorite products on kuaishou.
