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kuai technology reported on september 28 that according to the latest report released by luotu technology (runto), in august 2024, sales of headphones/headsets on china’s online traditional e-commerce platforms were 9.637 million pairs, a year-on-year increase of 8.2%; sales it was 1.70 billion yuan, a year-on-year increase of 2.5%.

in,headphones with ai functions have accounted for 1.4% of sales. compared with the same period in august last year, sales increased by 763.3% and sales increased by 1447.2%.

since may, the average price of china’s ai headset products has been stable at more than 1,000 yuan., the monthly sales amount has also reached a new level of 20 million yuan.

as early as 2018, "mobvoi", an artificial intelligence company focusing on ai voice interaction and ai electronic consumer hardware, released related products.

from 2020 to 2023, iflytek launched and continuously updated the iflybuds series of headsets. this product, combined with the software conference assistant, took the lead in opening up the vast market for ai-empowered business offices.

in addition to office work, ai headsets have also entered more life-oriented scenarios such as relaxed entertainment and daily companionship, attracting a large number of young consumer groups who are willing to try new things.

in addition, various types of assistive listening headphones that originally used ai to achieve hearing compensation and howling suppression are also expected to be used again with ai; with the ai ​​assistive listening concept equipped with apple's newly launched airpods 4, the concept of assistive listening will once again reappear in the public eye.

runto predicts,for the whole of 2024, the e-commerce market sales of china's ai headphones are expected to exceed 200,000 pairs, with year-on-year growth expected to reach 488.7%.