yang lan, vice president of qianxun holdings, who has participated in the digital trade fair for three consecutive years, said with emotion that he insists on long-termism and is deeply involved in the live broadcast e-commerce industry.
2024-09-28
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chao news client reporter zhang yunshan
"the popularity is very strong this year, especially in the live broadcast e-commerce industry. many domestic and foreign customers are very interested, and the popularity is very high." yang lan, vice president of qianxun holdings, who has participated in the digital trade fair for three consecutive years and has never been absent, told chao journalist, the three-year digital trade fair has not only witnessed the vigorous development of digital trade, but also continuously optimized its own digital capabilities through this platform to enhance the global influence of the live broadcast room. the digital trade fair has become an important window to showcase the development achievements of china’s live streaming e-commerce and promote international exchanges and cooperation. she said that qianxun will continue to use this platform to show the world the charm of china’s live streaming e-commerce and promote more high-quality products to the world stage.
yang lan, vice president of qianxun holdings, attended the 3rd digital trade fair
since its establishment, qianxun holdings has always adhered to putting consumers at the core and promoted the healthy development of the live broadcast e-commerce industry through continuous technological innovation and model upgrading. since independently developing the first industry saas service platform "lingke" in 2019, qianxun has continued to deepen its digital capabilities and upgraded the new ai intelligent version of the lingke system in 2023, providing powerful support for "dabo" and brand merchants. sales growth engine while enhancing business compliance. in august of the same year, qianxun launched the ai digital human live broadcast service, which solved the pain points of difficulty in copying excellent anchors in the industry and the high cost of live broadcast operation. it provided a new path for the digital transformation of small and medium-sized enterprises and achieved the goal of reducing costs and increasing efficiency. .
in terms of content innovation, bee surprise club’s live broadcast room has also achieved remarkable results. in the past year, bee live broadcast room has accelerated content innovation, launched a series of special sessions on tea culture, time-honored brands, etc., and successfully created popular ips such as "bee detective tea bureau", "bee detective time-honored brand", and "bee charming china tour", not only for consumers it brings a rich shopping experience to visitors and has become an important window for popularizing traditional culture and inheriting intangible cultural heritage skills. among them, the "bee charming china tour" is the 2.0 version of qianxun's first "traceability live broadcast". through on-site visits to the origin and the selection of featured products, it has won widespread praise from consumers in the live broadcast room.
at the digital trade fair, yang lan said: "qianxun always adheres to long-termism and is deeply involved in the live broadcast e-commerce industry. we hope that through the content carrier of the live broadcast room, we can bring more diverse cultures to the public's horizons and bring consumers highly cost-effective products. at the same time, we will continue to use artificial intelligence as the driving force for innovation to help the transformation and upgrading of traditional industries and promote the high-quality development of the e-commerce economy.”
in addition, yang lan also shared qianxun’s outstanding performance in the field of service consumption. since 2022, qianxun has actively guided service consumption, covering multiple fields such as entertainment, cultural tourism, health and elderly care, guiding consumption to exceed 4 billion yuan, and the number of transactions exceeded more than 2 million. in particular, the proportion of service consumption in the qianxun live broadcast room's transaction volume increased from 4% to 22%, demonstrating its positive role in promoting consumption upgrades and promoting high-quality economic development.
over the past three years, the digital trade fair has not only been a witness to the growth of yang lan and qianxun, but also an accelerator on qianxun’s digital journey. qianxun uses this to continuously optimize its own digital genes, extend the tentacles of the live broadcast room to every corner of the world, and let the bright light of china's live broadcast e-commerce shine on the international stage.
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