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ancient

according to a well-known platform report on september 27, when an investor in dalian inbev responded to fans on the internet, he bluntly said, "people like you should not come (watch football)." the team is currently in the most difficult time and needs to stabilize military morale and need encouragement. do you know how much pressure there is on players and coaches? "do you, a fake fan like you, hope for dalian (yingbo team)? do you hope that dalian football will be good?"

reading this kind of text makes people feel as if they are in another world. it is really unbelievable, just like electronic warfare and information warfare suddenly return to the era of cold weapons. to be honest, club investors scolded fans. i don’t know if there has been a similar phenomenon in chinese football before. is this unprecedented?

for the sake of audio-visual evidence, here is a brief retelling of the whole story.

on september 23, former national football player and dalian yingbo player zhao mingjian was directly abusive when replying to fans’ questions on his personal social media. the fan just said (regarding the previous game), "brother, it's been two games, should we consider cooperating when we (distribute) positioning?" the latter replied, "go back and ask your mother if she will cooperate." . the fan felt hurt and said goodbye to dalian yingbo.

this incident quickly aroused attention and discussion in the industry. dalian yingbo club also responded promptly and issued an announcement the next day, saying that zhao mingjian posted inappropriate remarks on his personal social platform and had adverse effects, and was fined 10,000 yuan (note: the announcement did not require this). zhao mingjian reviewed and apologized, etc.).

i originally thought that this was the end of the matter, but i didn't expect that this was just the beginning.

according to the above-mentioned well-known platform, the fan posted on social media that after zhao mingjian was punished, the club boss’s son (sic) went to zhao mingjian’s live broadcast room to buy gifts to show his support, which made him “feel that the club lacked respect for the fans”, and then there is a “reply” from the investor above.

i do not know the entire process of this incident in detail, such as whether the fan or other fans excessively criticized or even abused zhao mingjian, which made zhao mingjian so excited that he vomited sweet things. but as a former international player and a 36- and 7-year-old veteran, fans should not be treated like this in any case. it is even more unheard of for investors to get angry when fans think the club "lacks respect".

the league is coming to an end, and dalian yingbo's performance is currently in the lead. there is indeed pressure, and there may still be difficulties of one kind or another, which is understandable. but this is an internal matter within the club, and it is two different things than players insulting fans or exchanging gifts with the boss's son to "support" players who have made mistakes and been punished, causing fans to feel a lack of respect. after the fans felt disrespected, the investors added fuel to the fire and angrily called them "fake fans" and even used the words "people like you". this should be said to be jaw-dropping.

these days, because of the shanghai derby in the quarter-finals of the football association cup, there has been a big discussion on the internet between fans and players about whether they should be scolded. public opinions are justified, and mothers-in-law are justified. it is extremely lively and inconsistent. but this is only at a relatively low level after all. the club's investors directly stepped into the battle naked, directly raising the level of the "swearing war" and thus reaching a new climax.

perhaps, as some fans said, players only care about money and not people, and the boss is the one who pays wages. the players work hard for it, and both parties cooperate to achieve a win-win situation. how much money your fans pay is just a small addition. or, to put it more radically, it doesn't matter whether there are fans or not, the players are the boss, the boss is the father.

sadly, there are already a lot of similar things happening this season alone. including zhang yan of chengdu rongcheng and yin hongbo of meizhou hakka, etc., it is reported that they insulted fans on their personal social media, or exchanged insults with fans. and until now, not only have i not seen any public information about the handling of the matter by the relevant clubs, but i have also not seen any public words from the football association. i think this is a very abnormal phenomenon.

the league needs a good environment, and people need to respect each other and treat each other as equals. whether it is players scolding fans or fans scolding players, it is not appropriate. it is a sign of lack of respect for the other party. in order to eliminate or minimize such things and create and form a healthy relationship, in addition to fans must strengthen their own cultivation, clubs must also strengthen management, strengthen professional ethics and professional quality education for players, and pay attention to their own brand image. maintenance and construction.

as a management department, whether it is the league organizer or the football association, it should also take the initiative to supervise and inspect the club's corporate culture construction, help the club improve its relationship with fans, resolve conflicts, and guide it onto the path of healthy development. any behavior that damages the league environment and hurts the fans has nothing to do with it, and does not criticize or make demands; just let it go and pretend not to see or hear anything. making things worse will ultimately make the entire chinese football environment worse.