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market competition has always been cruel and ruthless. if you cannot strive to join the middle and upper reaches of the group, it will only be a matter of time before you are eliminated. not long ago, the new jietu x70 plus was officially launched. as a mid-term facelift model, it has been comprehensively upgraded mainly in terms of design and configuration, just to further show its goodwill towards the mainstream market. just imagine, you can buy a medium-sized suv for a price of more than 100,000 yuan. not only does it have good configuration and performance, but it also offers an optional 7-seat version. this is a good deal no matter how you look at it. so can the new jietu x70 plus's approach of catering to the mainstream market achieve the expected results? this issue of "quality car selection" will give you a detailed analysis.

1. basic information and product highlights

the above manufacturer's guide price only represents the price on august 22, 2024. if there is any change, please refer to the official website.

the 2025 jietu x70 plus is available in a total of 12 models, including 5-seat and 7-seat versions, with a price range of 111,900-140,900 yuan. at the time of listing, the official announced 5 listing benefits, including upward exchange gifts, upward cash gifts, upward financial gifts, upward warranty gifts, and upward flow gifts (please consult your local dealer for details).

in terms of appearance, the front face of the new car has been redesigned to fully cater to the preferences of today's young consumers. the through-type light strip has built-in 118 high-brightness led light-emitting units, and the lighting effect is very good. the large-sized grille is equipped with a horizontal grille inside and is connected to the headlight group, giving the visual effect a simple and elegant look. in addition, the new car also adds air guide grooves on both sides of the front enclosure, supplemented by black decorative panels, creating a strong sense of sportiness.

in the interior, the dual-screen configuration is very eye-catching. the full lcd instrument and central control screens are both 12.3 inches in size. in addition, the new car is also equipped with a new air-conditioning control area, which is composed of a 9-inch lcd screen and physical knobs. it is not only simple and practical, but also effectively enhances the technological atmosphere in the car.

as a medium-sized suv, in addition to the regular 5-seat version, the new jietu x70 plus still offers a 7-seat version to meet different consumer needs. in terms of comfort, the second-row seats of the new car support backrest angle adjustment. although the imitation leather seats that come standard in the entire series are not high-end, the interior padding is relatively soft, and the ride comfort is remarkable.

2. product competitiveness analysis

the above manufacturer's guide price only represents the price on august 22, 2024. if there is any change, please refer to the official website.

as the domestic automobile market has become increasingly "involved", it is not difficult to find several mid-sized suvs in the price range of more than 100,000 yuan. the two competing models selected this time are the 2024 chery tiggo 8 l (hereinafter referred to as tiggo 8 l) and the 2024 geely haoyue l (hereinafter referred to as haoyue l), both in terms of product positioning and price range. today’s protagonist, the 2025 jietu x70 plus (hereinafter referred to as jietu x70 plus), is highly overlapping.

in terms of appearance design, jietu x70 plus is the most youthful and sporty. in sharp contrast, haoyue l looks quite mature and stable, while the overall look and feel of tiggo 8 l is somewhere in between. in terms of price, jietu x70 plus not only has the lowest entry threshold, but its top-end model is also the most affordable, showing full sincerity. in terms of the number of models, jietu x70 plus has a total of 12 configuration models, including 5-seat and 7-seat versions, so there is quite a lot of choice. in comparison, although it is slightly inferior in terms of number of models, tiggo 8 l also offers 5-seater and 7-seater models. among them, the worst performer is the haoyue l, which not only has three configuration models, but also all are 7-seat versions.

specific to the vehicle configuration level, we selected models with prices as similar as possible. according to the table, jietu x70 plus has obvious advantages over the other two competing models in terms of configuration, including lane departure warning system, active braking/active safety system, l2 assisted driving, reversing side warning system, front seat the overall performance is very comprehensive, including seat heating and car air purifiers.

3. product quality & service trend analysis

as a mid-term facelift model, will the 2025 jietu x70 plus have any hidden quality problems? in this regard, we will start from the fault problems of the jietu x70 plus in the past year, and through the analysis of the fault problems, we can initially predict the development trend of new car quality problems in the future.

by filtering the complaint data of the jietu x70 plus model in the past year, it can be found that the complaint fault points are relatively scattered, and except for engine/motor jitter, the others are single digits. further analysis revealed that the problem was mainly concentrated on the 2021 models, while the situation on the 2023 models has been alleviated. although the 2025 jietu x70 plus is a mid-term facelift model, the changes are mainly concentrated in the design and configuration levels, and there are not many adjustments to the power system. therefore, it can be tentatively considered that the new car has a probability of experiencing the above-mentioned fault problems. but the actual situation will not be determined until it is put on the market for a period of time.

with the continuous development of my country's automobile market, the level of brand pre-sales/after-sales services and the quality of the purchasing experience have gradually become important factors affecting consumers' final purchases. therefore, based on the big data of cheqi.com, we will analyze the common service problems of brands in the past year to provide consumers with a more objective reference for purchasing car models.

from the perspective of service complaints, "unfulfilled sales promises" has become a relatively common service issue that car owners complain about the jietu brand. through further analysis, it can be seen that such service problems mainly come from jietu travelers.

in terms of measuring the reputation of new cars’ after-sales services, we will analyze the company’s responses to car owners’ complaints and make a relatively objective prediction of the future reputation of new cars’ after-sales services. according to data from chezhi.com, the response rate of the jietu brand to complaints about its models in the past year is 99.6%, which shows that the manufacturer has a relatively positive attitude towards handling the complaints of car owners.

4. after-sales service policy and outlet distribution

in terms of after-sales service policy, the 2025 jietu x70 plus has a vehicle warranty of ten years or 200,000 kilometers. in addition, jietu official also provides users with six major service commitments (please consult your local dealer for details).

after purchasing a vehicle, it will inevitably involve daily maintenance of the vehicle. at this time, the number and distribution of brand dealer stores are very important, and may even have a certain impact on whether consumers purchase models of the brand. according to statistics from chezhi.com, jietu currently has a total of 557 dealer stores in china, covering 31 provinces, autonomous regions and municipalities directly under the central government. among them, the number of dealers in guangdong, jiangsu, shandong and henan provinces is relatively large.

summarize:

in my opinion, if you want to gain a foothold in a highly competitive market environment, it is definitely not wrong to cater to the mainstream. as the saying goes, "what consumers want is what car companies are willing to contribute." objectively speaking, the new jietu x70 plus is essentially a medium-sized suv that focuses on cost-effectiveness. it does not have so many fancy gimmicks as a selling point. "large volume and pragmatism" is its core competitiveness. in fact, no matter the design, configuration, space or power performance, it has no obvious flaws. coupled with the sincere price range, it should still be able to impress many consumers.