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ju shi

the relevant person in charge of the state administration of radio, film and television recently introduced at a series of theme conferences on "promoting high-quality development" that since the in-depth implementation of tv "matryoshka" charging and complex operations last year, the problem of "difficulty and annoyance" for the people has been be effectively resolved. the 560 million cable tv, iptv and internet tv terminals have achieved the goal of reducing charge packages by more than 50%, free programs have increased significantly, and cable tv and iptv have completely canceled start-up advertisements.

this governance effect not only greatly improves user experience, but also provides an important opportunity for the transformation and upgrading of the cable tv industry.

for a long time, with the widespread popularity of smart tvs, watching tv seemed to be getting harder and harder. when you turn on the tv, the first thing you see is not the long-awaited program, but a long and unskippable startup advertisement. these advertisements are like a roadblock between viewers and content, consuming users' patience and eroding the credibility of cable tv. the state administration of radio, film and television's timely rectification is undoubtedly a positive response to the user's voice and a powerful correction to the chaos in the industry. the complete cancellation of boot-up advertisements actually requires cable tv to re-examine its own positioning and rebuild its connection with users from the user's perspective.

so, how can cable tv achieve real transformation and upgrading after the start-up advertisements are completely cancelled?

first of all, improving quality is king. in an era where content is king, high-quality content is fundamental to attracting users. cable tv should make full use of its own resource advantages to create more attractive exclusive programs and quality content. whether it is a tv series, movie, variety show or documentary, it should focus on originality and innovation to meet the diverse needs of users. at the same time, we might as well strengthen cooperation with online video platforms to achieve content sharing and complementation.

secondly, optimizing the experience is key. in addition to canceling startup advertisements, cable tv should also work hard on interface design, ease of operation, and interactive functions. simplify the operation process and reduce the user's learning cost; optimize the interface design to improve the user's visual experience; add interactive functions to allow users to participate in the production and discussion of the program, and enhance the user's sense of participation and stickiness.

furthermore, reasonable pricing is the cornerstone. in the past, the issue of cable tv charging has been the focus of criticism from users, and the complex charging model has deterred many users. therefore, cable tv should set reasonable charging standards while ensuring content quality, so that users can enjoy better services with less money. at the same time, a variety of package options are launched to meet the needs and budgets of different users.

in addition, strengthening innovation is a driving force. with the continuous development of science and technology, cable tv should also continue to strengthen technological innovation and research and development. whether it is the improvement of visual technologies such as high-definition image quality, 4k/8k ultra-high definition, hdr, or the introduction of interactive technologies such as intelligent recommendations and voice control, they should all serve to bring users a more shocking and convenient viewing experience. at the same time, the use of big data and artificial intelligence technology to analyze and predict users' viewing behavior will also help provide more personalized content recommendations.

finally, strengthening the brand is the guarantee. in a highly competitive market environment, brand image is an important asset for an enterprise. cable tv should focus on building and maintaining brand image, and enhance brand awareness and reputation through high-quality programs, considerate services, and good reputation. at the same time, strengthen communication and interaction with users, understand user needs and feedback, solve user problems and difficulties in a timely manner, and enhance users' trust and loyalty to the brand.

the complete elimination of start-up advertisements is only the first step in the reform of cable tv. it is expected that with the unremitting efforts of relevant parties, a cable tv operation ecosystem with more exciting content and more convenient operations will be quickly established.