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on september 27, the domestic stock market continued to rise.

as of the close of the day, the a-share trading volume has exceeded the trillion mark for three consecutive days, with the shanghai composite index rising 12.81% on the week; the hang seng index rising 13% on the week. as the national day holiday approaches, hong kong tourism stocks also surged that day.

according to wind information and dazhi vip data, as of the closing of hong kong stocks that day, huazhu group-s (01179.hk) rose 15.43%; tongcheng travel (00780.hk) rose 14.51%; china duty free (01880.hk) rose 13.84%; ctrip group-s (09961.hk) rose 12.59%; fosun tourism culture (01992.hk) rose 10.16%. among them, ctrip group-s closed at hk$474 per share, a record high.

as the countdown to the national day golden week enters, bookings for holiday-related travel products have also entered the "sprint stage."

data recently disclosed by spring and autumn tourism shows that so far, the "post-80s" and "post-90s" have become the main travelers during this year's national day holiday, and the number of bookings has exceeded the same period last year. in addition, search and inquiry popularity is expected to peak about a week before the holiday. taking shanghai as an example, the spring and autumn tourism report shows that driven by the festival effect, the number of local tourists in shanghai increased by more than three times year-on-year. as of september 25, based on meituan culture and tourism booking data, most tourists visiting shanghai during the 2024 national day holiday are from jiangsu, zhejiang, guangdong, shandong, and beijing. according to accommodation booking data, accommodation bookings in shanghai during the national day increased by 22.2% year-on-year.

on the other hand, according to guangzhou travel group, a subsidiary of lingnan group, starting from september 27th, the "rushing" teams during the national day golden week will set out together: there will be a total of nearly 200 outbound travel groups departing before the holiday from september 27th to 30th, of which 8- 13-day long-term tours account for nearly 60% of the total tours; destinations include egypt, the united kingdom and ireland, the three transcaucasian countries, germany, russia, turkey, four eastern european countries, five nordic countries, the east coast of the united states, thailand, singapore, malaysia, and laos waiting places.

zhao wenzhi, chairman and president of guangzhou travel group, said that this year’s national day golden week tourists are very willing to travel before the holiday. many tourists make up for longer trips by taking vacations, which is good news for the outbound long-term travel market. some tourists are also more willing to travel. people who value off-peak travel are less crowded, beautiful scenery and cost-effective. it is expected that this year’s national day outbound travel will usher in the second wave of travel peaks when the golden week officially starts (october 1), with short- and medium-term destinations lasting 5 to 6 days. for the mainstream direction.

according to li li, the instructor of the fourth team on duty at the zhoutouzui entry-exit border inspection station, the national day holiday is approaching, and domestic residents have increasing demand for cross-border travel, visiting relatives and friends, etc. the pazhou hong kong and macao passenger port will usher in a peak passenger flow and entry and exit peaks. the passenger flow shows the characteristic of "first out, first in". the peak of outbound passenger flow will occur three days before the holiday, and the peak of inbound passenger flow will occur three days after the holiday.

it is worth mentioning that according to bi zhenglin, the leader of the australian tour group of guangzhou travel: "today's group members are all so young, and the 'post-90s' tourists account for 70% of the entire group." it is understood that before the national day golden week this year, guangzhou travel nearly 60% of the outbound travel groups are between the ages of 20 and 45, accounting for more than half of the total number of people in the group. young office workers have become the main force rushing to travel during this golden week.

among them, "price" is an important factor that drives more young people to choose to set off during this year's national day golden week. gzl’s passenger collection data shows that the overall price of outbound travel during national day in 2024 will drop by 20%-30% year-on-year. departing early can further highlight the cost-effectiveness and create the possibility of starting a longer journey.

interestingly, as a-shares continue to rise this week, many investors who were originally planning to "stay at home" during the national day holiday are looking at air tickets and hotels, and many who were originally planning to "travel on a budget" have increased their travel budgets. some netizens posted a screenshot of the upgrade and said: "a-shares are so impressive these days, i upgraded my ticket for the day after tomorrow at my own expense..."

some netizens bluntly said that they had planned a family trip to tokyo. they originally planned to give up the "obscenely expensive" hotel and book a b&b instead. after the a-share surge, they "booked a hotel directly where you can see tokyo tower from the room."