over the past 30 years, ziyan food has gradually developed into a leading domestic braised food company by virtue of its years of experience in the braised food industry and its in-depth insights into consumer trends and industry trends. two years ago, on september 26, shanghai ziyan food co., ltd. went public on the main board of the shanghai stock exchange. as the "first stewed food company", ziyan food has always adhered to the concept of "good raw materials + good technology = good products" for many years, actively carried out innovative research and development, created a diversified product matrix, continuously expanded consumption scenarios, and continued to provide the consumer market with delicious, quality and healthy braised food.
the “super development city plan” was overfulfilled
it took ziyan more than thirty years to go from manual workshop-style production to entering the national market. however, today's ziyan has not only reduced operating costs but also improved market competitiveness by relying on strategies such as supply chain optimization, providing strong support for the company's "super development city plan" and overseas strategic expansion.
in 2024, ziyan's "super development city plan" will be overfulfilled, and the situation of increasing profits without increasing income is expected to be broken. according to ziyan food's financial report for the first half of 2024, the company achieved operating income of 1.663 billion yuan; net profit attributable to the parent company was 198 million yuan, a year-on-year increase of 10.28%; the total number of stores nationwide reached 6,308 (excluding foreign countries). at a time when the performance of many listed braised companies was sluggish, ziyan foods achieved strong growth in net profit, demonstrating strong resilience and development potential.
a high-quality supply chain system supports the rapid expansion of enterprises and accelerates overseas expansion.
currently, the wave of globalization is surging, internationalization has become a new trend, and chinese companies are going overseas one after another. as a representative braised food company in china, ziyan foods is actively exploring overseas markets while steadily advancing its domestic development. the increasingly mature supply chain and the rapid development of domestic stores have also provided sufficient support for ziyan baiwei chicken to go overseas.
for overseas chinese consumers, braised food with chinese characteristics is undoubtedly the most delicious food link with the taste of hometown. ziyan baiwei chicken’s main braised products such as couple’s lung slices, baiwei chicken, and rattan pepper chicken are also special braised food. the category has a stable consumer base, which is also an important reason for ziyan baiwei chicken to go global.
on may 12 this year, ziyan baiwei chicken opened its first store in box hill, melbourne, australia. the successful launch of overseas stores marks the first step in ziyan's strategic overseas expansion and important progress in ziyan's international development. this is not only due to ziyan's extensive preparations in the early stage, but also its ability advantages in innovative research and development, supply chain delivery, and intelligent information management. in mid-august, three months after the successful operation of the first ziyan baiwei chicken store in australia, the second store was officially launched in downtown melbourne. in addition to melbourne, in the future, ziyan baiwei chicken will further explore overseas markets and gradually enter other australian cities such as sydney and brisbane as well as the us market.
the easy standardization and large-scale characteristics of braised food give braised food companies certain advantages when going overseas, but this also puts a higher test on the company's supply chain construction. in terms of overseas market development, ziyan chose to enter into strategic cooperation with local companies. dahua group, one of ziyan's partners in the united states, owns the chinese-american supermarket chain 99 dahua supermarket, which currently has 64 branches in 11 major states in the united states.
the cooperation between ziyan and chuangfeng group is to expand community stores in new york state, usa. in 2023, this company helped brands such as xiaolongkan hot pot and delicious frog fish sign up for 16 catering stores in north america. in addition, chuangfeng group has also cooperated with the brooklyn nets, one of the nba teams, to facilitate the promotion of chinese food brands at relevant events.
enhance the influence of old brands in the z era in a way that is close to young people
as young people represented by the z generation have become the main consumers, ziyan food actively embraces new consumer demands and strives to build a younger brand. in order to better get closer to the young consumer group, ziyan food continues to innovate in marketing. through the strong influence and appeal of spokesperson yang di, the brand awareness and reputation have been further enhanced. interact and communicate with consumers through brand live broadcasts to better convey brand concepts and product advantages. through urban customized packaging, products are closer to local culture and life scenes, further deepening consumers' awareness and love for the brand.
with high-quality and diversified braised food, a cross-regional chain sales model, a good brand image and brand culture, meticulous and thoughtful service experience, and a product quality control system that runs through all links of the industrial chain, ziyan has developed into a braised food company. enterprises with strong competitiveness and influence in the industry. in the future, ziyan will also better serve overseas markets, expand brand boundaries, and help chinese flavors go global.
