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financial associated press | new consumer daily news on september 26 (researcher liang youyun),ahead of the double 11 shopping spree, internet giants such as alibaba, tencent, and jd.com continue to make progress in interconnection.

since mid-september, some consumers and media have posted screenshots of successfully using wechat payment on taobao. it is reported that a "wechat payment" option will be added to the taobao order submission page. clicking it will jump to wechat payment, and the payee will be the "taobao platform merchant".

taobao redirects to wechat payment page and displays “alipay” related statement at the bottom

taobao officials responded on the 26th that the wechat payment function is in the trial phase and is gradually advancing grayscale testing. it is expected to be fully open in the short term, and users are asked to wait patiently.

at the "2024 alimama double 11 press conference" on september 25, shu yang, general manager of alimama commercial operations center, once again revealed that taobao will fully connect wechat payment by the end of september to prepare for october pre-sales for this year's double 11. stage preparation.

many merchants have already taken action to compete for the new traffic of wechat payment. according to the observation of new consumer daily, as of september 26, the first batch of merchants that support wechat payment have opened payment entrance options. currently, the tmall flagship stores of domestic mobile phone brands such as honor, xiaomi, and vivo, domestic clothing brands such as li ning and hongxing erke, and beauty and skin care brands such as hanshu and pechoin have enabled wechat payment options when purchasing some products.

brands such as vivo, xiaomi, li ning, hongxing erke, han shu, and pechoin have allowed wechat payment

at present, the opening of wechat pay in taobao and tmall stores is gradually advancing.

in addition to the domestic brands that are moving quickly, some foreign brand channel merchants revealed to the new consumer daily reporter that since some brand legal entities are foreigners and the review process is lengthy, the follow-up (tmall flagship store) will also be connected to wechat payment.

major brands are actively integrating wechat payment, and are most likely targeting taobao and tmall’s double eleven promotions, which are scheduled to be pre-sold earlier this year.

it is reported that the pre-sale date for this year’s double eleven promotion will be advanced to october 14, about 10 days earlier than last year. at the same time, this year’s double eleven taobao and tmall will have three rounds of promotion mechanisms in addition to pre-sales, which will have a longer promotion cycle. facing a longer promotion cycle, taobao and tmall will provide consumer vouchers and red envelope subsidies this year to reach 30 billion yuan, which is the same as the amount of double eleven subsidies in 2020, which was previously known as "the largest investment in the platform's history".

in addition to wechat pay, there is recent news that jd.com’s businesses will also participate in the interconnection of alipay and taobao.

reports show that taobao and tmall are about to officially connect to jd logistics. merchants will have an additional jd logistics option when choosing how to send goods. it is expected to be launched in mid-october. at the same time, jd.com will also connect to alibaba’s self-operated cainiao express and cainiao station to share services such as delivery portals and parcel storage.

the reporter noticed that many taobao merchants are already using jd.com’s express logistics services. but what attracts more attention from the outside world is that jd.com and alipay have joined hands again after 13 years. according to reports, jd.com will officially connect to alipay on the eve of double eleven this year.

when the two parties announced the expiration of the cooperation in august 2011, liu qiangdong, chairman of jd.com’s board of directors, revealed that the cessation of cooperation had nothing to do with the competition between jd.com and taobao, but that alipay’s rates were too high. “every year we have to pay because of alipay’s rates. pay an extra 5 to 6 million yuan." at that time, liu qiangdong also admitted that about 80% of jd logistics was paid on delivery, and a small number of online payments could be completed using unionpay. stopping cooperation with alipay would not have any impact.

however, after several years of cooperation with unionpay, in early 2014, jd.com officially announced that it would increase its cooperation with tencent and open the entrance to jd.com mall on wechat.around the time of the 618 promotion in june 2014, jd.com officially allowed the use of wechat payment.

as for the rumors that jd.com and alipay will restart their cooperation, as of press time, neither party has responded directly.