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confiscated illegal gains and fined a total of 68.9491 million yuan, ordered to suspend operations within a time limit for rectification, and bear relevant legal responsibilities... on september 26, in response to the controversy caused by the hong kong meicheng mooncakes sold live by "crazy little brother yang" and the online response for other related issues, the hefei city joint investigation team issued an investigation report.

the hefei city joint investigation team reported that in accordance with the administrative punishment law, the anti-unfair competition law and other relevant provisions, it plans to decide to confiscate illegal gains and impose fines on three yang network technology co., ltd. (hereinafter referred to as "three yang company") a total of 68.9491 million yuan; in view of the related problems in the live broadcast of sanyang company, it was ordered to suspend operations within a time limit for rectification and bear relevant legal responsibilities; for units and relevant personnel who neglected their duties during the work process, the disciplinary inspection and supervision department will open a case for investigation. deal with it seriously in accordance with laws and regulations.

when promoting the product "hong kong meicheng mooncakes" of guangzhou meicheng food co., ltd. in a live broadcast, three sheep company said: "hong kong meicheng is a big brand specializing in high-end mooncakes and has been doing it for nearly 20 years." it emphasized that "meicheng ", hong kong, high-end mooncakes" and other selling points constitute false and misleading commercial promotions.

when promoting the "australian grain-fed beef roll" of hubei xianduoyu network technology co., ltd. (hereinafter referred to as "xianduoyu company") in a live broadcast, the promotion information provided claimed that the product was raw cut meat. without obtaining the original meat inspection report, sanyang company still made recommendations based on the information provided by xianduoyu company. the meat actually shipped by sunduoyu company is prepared meat. the above behavior constitutes false commercial promotion.

regarding the products that consumers are concerned about, such as "yuhuiyuan braised pork with plum vegetables" and "year of the rabbit zodiac moutai", the hefei city joint investigation team also gave corresponding survey results.

it is reported that sanyang company was entrusted by hubei xiaocheng youxuan technology development co., ltd. (hereinafter referred to as "xiaocheng youxuan") to promote "yu huiyuan meicai braised pork" live. this product is purchased from anhui donghui food technology co., ltd. (hereinafter referred to as "donghui company") by xiaocheng. the promotional information provided by xiaocheng preferred to three sheep stated that the raw material of the product was pork belly, and the live broadcast content was consistent with the promotional information. the contract between xiaocheng selection and donghui company stipulates that "pork belly should be used to make braised pork belly with pickled vegetables", and personnel are stationed at donghui company for quality control. three sheep company conducts verification by checking qualifications, reviewing test reports, sampling samples, and on-site inspections. the joint investigation team interviewed relevant personnel of donghui company and xiaocheng youxuan, and everyone interviewed confirmed that the raw material of "yuhuiyuan meicai braised pork" is pork belly. after verifying the financial accounts, xiaocheng youyi paid for the goods based on the price of pork belly pork belly. combining witness testimony, video data, account lists, etc., it was confirmed that the raw material of "yuhuiyuan meicai braised pork" provided by xiaocheng youxuan is pork belly.

three sheep company signed the "online promotion service framework contract" with hangzhou jiudaojia trading co., ltd., sichuan yijiu e-commerce co., ltd., and zhejiang ziqi donglai trading co., ltd. (hereinafter referred to as the "client"), agreeing that three sheep company live broadcast promotion of "year of the rabbit moutai" for the client, making it clear that three sheep company only provides live promotion services to the client, and the client is responsible for shipping and ensuring product quality. three sheep company promotes products based on the information provided by the client during the live broadcast. in response to the information on the internet that some shipped goods are inconsistent with genuine products, because the shipper is in another city, in accordance with the principle of geographical jurisdiction, relevant clues will be transferred to the relevant departments where the shipper is located for verification and processing.

after the notice was issued, hefei sangeyang network technology co., ltd. also issued a statement apologizing for the company’s recent false propaganda and misleading consumers in live broadcasts. the company stated that it will fully accept the investigation opinions and punishment results of the joint investigation team, and is willing to assume relevant legal responsibilities; at the same time, it will fully comply with relevant laws and regulations such as the consumer rights protection law of the people's republic of china and the code of conduct for network anchors. carry out internal rectification of the company.

comprehensive report from beijing business daily