2024-09-26
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according to fast technology on september 26, this evening, avita held a launch conference for avita 07.
at the meeting, zhu huarong, chairman of changan automobile, introduced avita's owner data and future development strategy.
zhu huarong said that the latest big data showed that the tower friends are a group of high-quality elites with good educational background, ideas, connotation, artistic accomplishment and social status.
the ratio of male to female car owners is 6:4, those with a bachelor's degree or above account for more than 70%, users aged 25 to 45 account for 90%, and users who are purchasing additional cars account for 78%.
among them, more than 37% of car owners are audio enthusiasts, digital geeks and personalized e-sports enthusiasts; many are also users of traditional luxury brands. the previous car of avita 12 owners was mercedes-benz, bmw, and audi, accounting for as high as 46.5%.
at the same time, avita owners also prefer to use smart driving. at present, the cumulative mileage of avita owners’ smart driving has reached 166 million kilometers, accounting for about 30% of the total mileage.some car owners have accumulated more than 100,000 kilometers of smart driving travel, accounting for 84% of the total mileage.
avita will always be with chn, integrating the unique advantages of changan automobile, huawei, and catl in vehicle r&d, manufacturing, intelligent vehicle solutions, and smart energy ecology, and using chn's innovative cooperation model to deeply integrate advantageous resources and create ultimate experience products.
in the next three years, avita will launch 17 new products including medium and large 5-seater suvs, large 6-seater suvs, mpvs and coupes.