"trade-in" and holidays boost guangzhou's auto consumption
2024-09-26
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as the national day golden week approaches, the number of consumers who come to buy new cars is gradually increasing. "the number of customers who come to the store has increased significantly since september. many citizens come here for the government purchase subsidies, and the transaction rate is very high." an all-media reporter visited several auto stores in guangzhou before the holiday and learned that after the province issued a policy to promote the "old for new" policy and guangzhou "increased" support for the "old for new" activity for consumer goods in september, offline stores ushered in a peak of "new consumption". many auto sales staff said that this time the government and enterprises are linked, the coverage of subsidized products is large, the intensity is upgraded, and consumers' willingness to replace purchases has increased significantly, and the sales of new cars have increased by 20% to 40%. the new "old for new" policy is like a strong east wind that has activated new momentum in guangzhou's auto consumption market.
the combination of "trade-in" and holidays stimulates consumers to "renew"
at the guangdong auto market on airport road, ms. huang, who was looking at cars, had just exchanged her old car, which she had driven for more than ten years, for a new hybrid car. she said, "this car worth more than 100,000 yuan can enjoy a total discount of 30,000 yuan, which i think is still very cost-effective." a salesperson nearby told reporters that the current "trade-in" policy is very powerful, and the brand discounts plus government subsidies have made many customers who were originally on the sidelines determined to buy a new car.
it is reported that guangzhou's new round of car replacement and renewal, which started on september 1, has created a superposition effect of government subsidies, corporate profit-sharing and financial support. among them, the subsidy for purchasing fuel vehicles with a price of 70,000 to 150,000 yuan has been increased from 2,000 yuan to 8,000 yuan, the subsidy for fuel vehicles with a price of 150,000 to 250,000 yuan has been increased from 4,000 yuan to 12,000 yuan, and the subsidy for fuel vehicles with a price of more than 250,000 yuan has been increased to 15,000 yuan. the purchase of new energy vehicles has been increased by 1,000 yuan on this basis. the subsidy standard for scrapping cars has also been updated, with the scrapping of new energy vehicles increased from 10,000 yuan to 20,000 yuan, and the subsidy for fuel vehicles increased from 7,000 yuan to 15,000 yuan. many citizens said that the policy is very beneficial to the people.
under the dual favorable effects of "subsidies for scrapped cars" and "subsidies for replacement and renewal", major car sales stores have been very popular recently. in 4s stores of popular car brands such as gac aion, byd, dongfeng nissan, and xiaopeng, many citizens took test rides on the spot and came specifically for the specific policy of "trade-in for old cars". mr. qin, a citizen who is planning to "swap oil for electricity", said: "if i buy an aion y plus now, aion will add a replacement subsidy of 4,000 yuan, which will directly save me 13,000 yuan. in addition, the scrapping subsidy for my old car and the 2-year 80,000 yuan interest-free offer from aion are really affordable!"
the reporter noticed that many auto brands are taking advantage of the "golden september and silver october" to launch a lot of preferential activities, which will not only run through the mid-autumn festival holiday, but will also continue until the national day holiday, to "renew" consumers' consumption and provide "government subsidies + corporate discounts + holiday activities" and other multi-dimensional superimposed benefits. "from the mid-autumn festival to the national day holiday, it will be our busiest time. in the second half of september, we expect the store sales to increase by more than 30% year-on-year." mr. li, the relevant person in charge of the store under gac trading, told reporters that the car "trade-in" policy not only brings benefits to consumers, but also actually increases car sales, and also brings new development opportunities to the auto industry.
the number of subsidy applications exceeds one million, and new cars are flocking to the market in september to compete for the market
with the continuous release of policy dividends, people's car-purchasing behavior has also changed significantly.
under the guidance of the policy, automobile companies have launched promotional activities and new models, further stimulating consumers' desire to buy cars. according to incomplete statistics, at least more than 40 new or modified cars were launched in the market in september, making it the month with the most new cars launched since the beijing auto show in april this year. the influx of new cars has also made the automobile market unusually lively.
it is worth noting that more than 40 new cars also highlight the obvious trend of the auto market. first, cost-effective new energy vehicles have attracted much attention. for example, xiaopeng mona m03 and weilai ledao l60 have broken the price system of the traditional auto market with the strategy of "high configuration and low price", which has posed a huge impact on the old system dominated by fuel vehicles. both models have formed a momentum of "explosive orders". secondly, intelligent models are very popular. when consumers buy new cars, they are more willing to choose intelligent models with high-tech configurations. for example, the recently launched jiyue 07 has ai large models and end-to-end intelligent driving as its highlights; deep blue l07 has even lowered the "on-board" price of huawei qiankun intelligent driving to less than 200,000 yuan; zhijie r7 also claims that its software and hardware surpass tesla model y on the main huawei ads 3.0.
in addition, the scrapping and renewal subsidy policy has not only boosted new car sales, but also driven the replacement demand for used cars. more and more consumers choose to replace old vehicles with new cars or used cars with better performance, which has improved the vitality and liquidity of the entire automobile market.
nowadays, the national scrapping and renewal policy and local "old for new" replacement policies are steadily exerting their strength, which is vigorously driving the growth of the auto market. combined with the effects of the "mid-autumn festival" and "national day" holidays, the auto market showed a high-speed growth trend in september, and the "golden september" effect was significant. according to data from the ministry of commerce, as of september 25, the ministry of commerce's automobile "old for new" information service platform had received more than 1.13 million subsidy applications, driving new car sales of about 130 billion yuan. the latest sales forecast released by the passenger car market information joint branch of the china automobile dealers association shows that the total market size of narrow passenger car retail in september is about 2.1 million vehicles, a year-on-year increase of 4% and a month-on-month increase of 10.1%. new energy vehicle retail sales are expected to reach 1.1 million vehicles, with a penetration rate of about 52.4%.
【industry observation】
driven by multiple favorable policies, the automobile market has shown significant signs of recovery. in particular, the strong growth of new energy vehicles has injected new vitality into the entire industry. in the fourth quarter of this year, with the continued release of policy dividends and the continuous increase in market consumption enthusiasm, the automobile industry will usher in a new round of growth peaks. chen shihua, deputy secretary-general of the china association of automobile manufacturers, said that the arrival of the "golden september and silver october" also means that automakers will enter the end of the year to rush to deliver results, and automakers are looking forward to further stimulating the market and consumption with new products.
text and photos by guangzhou daily new flower city reporter: deng li
guangzhou daily new flower city editor: li guangman
