the auto market continued to be hot in september, and passenger car sales may reach 2.1 million units
2024-09-26
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after experiencing double growth in production and sales in the first eight months, the automobile industry remained hot in september.the latest data from the passenger car association (hereinafter referred to as "cpca") shows that the total retail market size of narrow passenger cars is expected to be around 2.1 million vehicles in september this year, a year-on-year increase of 4% and a month-on-month increase of 10.1%. among them, the retail scale of new energy vehicles is expected to be around 1.1 million vehicles, a year-on-year increase of 47.3% and a month-on-month increase of 7.3%, with a penetration rate of about 52.4%.cui dongshu, secretary-general of the china passenger car association, told the securities daily reporter that with the country's increased subsidies for scrapping and replacing vehicles, the market recovery has had a significant boosting effect on the auto market, the pressure of price wars on automakers has been relatively eased, and the auto market has entered a good trend of continued strengthening at the end of the year.in this context, various automakers have chosen to launch new products and boost sales. according to incomplete statistics from reporters, as of september, more than 20 new cars have been pre-sold or officially launched, further heating up the auto market in the second half of the year.“golden september and silver october” started stronglythe china passenger car association said that the national scrapping and renewal policy and local trade-in policies have been steadily exerting force, greatly driving the growth of the auto market. combined with the effects of the mid-autumn festival and national day holidays, the auto market showed a rapid growth trend in september.the reporter noticed that since the end of august 2024, many places have issued the latest car trade-in policy, with a maximum subsidy of 20,000 yuan per car. compared with the scrapping and replacement subsidy standards issued in the first half of 2024, the preferential policies this time have been further strengthened."'golden september and silver october' have got off to a good start." galaxy securities released a research report saying that the gradual introduction of local subsidies is expected to reduce consumers' wait-and-see sentiment, promote further recovery in consumers' enthusiasm for car purchases, and provide support for subsequent car market sales growth.at the same time, based on local subsidies, automakers have released new cars intensively, pushing up the heat of the auto market. for example, on september 10, saic volkswagen's new generation passat 380tsi family was launched, and launched a limited-time fixed price strategy; on september 19, the first model of ledao automobile, a new brand under weilai, ledao l60 was launched; on september 20, six models including the new grand cherokee 4xe, ruiqi 6 pro, deep blue l07, zeekr 7x, and denza z9gt were launched; in addition, heavyweight models such as lynk & co z10 and jiyue 07 were also launched in september."today, the key to competition among automakers lies in who can more deeply understand and accurately grasp the specific needs of chinese consumers," said an conghui, ceo of zeekr intelligent technology.car companies are busy with new product promotionsat noon on september 25, a reporter from securities daily saw a constant stream of customers coming to a huawei experience store in chaoyang district, beijing to inquire about new cars. according to store staff, the new cars of huawei hongmeng intelligent driving, including wenjie, zhijie and xiangjie, which are jointly developed with seres, chery and baic blue valley, will be displayed in the store one after another, aiming to cultivate customers' willingness to buy cars through close contact with customers."for as low as 95 yuan a day, you can drive a model y home." as soon as the reporter left the huawei store, a tesla store staff member came forward and started promoting it.in addition to the car companies, many 4s stores and dealers have even launched unofficial store subsidies and promotional discounts. "we are now offering big discounts on car purchases, and we also give away a lot of gifts," a staff member at a lantu auto store told reporters.in fact, polestar motors fired the first shot of price cuts as early as september 8. the company said that in response to the old-for-new policy, it launched a limited-time discount. before december 31, 2024, buyers of polestar 4 can enjoy a limited-time discount with a maximum subsidy of up to 85,000 yuan. subsequently, saic roewe feifan officially announced that it would invest more than 550 million yuan to subsidize its various models."judging from the situation of the national passenger car market in previous years, the promotion efforts at the end of each year are generally stronger than at the end of the previous year. and because the price war in the national passenger car market continues to be fierce in 2024, it is expected that the promotion efforts of new energy vehicles will be further strengthened at the end of the year." cui dongshu said.cinda securities released a research report saying that the new models launched in the second half of the year fully cover entry-level smart driving models, high-end luxury cars, medium and large suvs, hardcore off-road vehicles, etc. it is expected that with the further increase in policy subsidies and the gradual increase in the popularity of new car launches, the production and sales of the auto market and the volume of new car replacements are expected to increase significantly.as the golden autumn approaches quietly, we are about to usher in the 75th anniversary of the founding of the people's republic of china!
in this moment of national celebration, in order to send holiday greetings to our readers, we have specially prepared a reading event with prizes!september 26-30, click on the picture below to participate in the prize draw!
first prize: 30 hand-thrown high temperature colored glaze cups
second prize: linen bamboo tote bag (customized logo) 100 pieces in total
(the prizes were creatively designed by china painting and calligraphy magazine co., ltd.)
image | zcool
produced by | zhang wenling
