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the 2024 odyssey film festival opens in the uk, and the "shandong unit" screening project hosted by shandong normal university makes its debut

on september 16th, local time in the uk, the odyssey film festival (odyssey 2024) opened at the ritzy picturehouse, the heart of film culture in south london. the "shandong unit" screening project hosted by the school of journalism and media of shandong normal university made its debut as an important part of the film festival.

the odyssey film festival is an annual film festival organized by the uk-china film cooperation research and development center. it is the largest international cross-border interactive folk event for chinese-language films in the uk to date. it was listed by the british media screendaily as one of the most watched film events in the uk in 2024. the film festival will last for nearly one month, using a combination of online and offline methods, screening more than 60 chinese-language films, holding several uk-china film industry forums, and presenting more than 10 awards. it will close on october 16.

the odyssey film festival opened at the ritz cinema on september 16th, local time in the uk

the 2024 odyssey film festival will be themed "food and travel", leading international audiences across the screen to explore the fascinating intersection of food culture and travel stories. at this film festival, the uk-china film collaboration center (uk-chinafilmcollab) and the school of journalism and media of shandong normal university jointly launched the "shandong unit" screening project. the project aims to incubate and screen films by emerging shandong filmmakers, show the social outlook, customs and cultural traditions of shandong to british audiences in the form of images, strengthen cultural ties and exchanges and cooperation between shandong and the uk, and promote interaction in skills training, creative cooperation, and experience exchange between chinese and british filmmakers and related companies and institutions of the two countries.

the "shandong unit" screening project jointly initiated by the school of journalism and media of shandong normal university and the british-chinese film research and development center

this year, the works selected for the "shandong unit" include six short films and one feature film. these six short films were produced by students from the school of journalism and media of shandong normal university under the guidance of teachers, visually presenting shandong's local cuisine, shandong's regional culture derived from confucianism, and the daily lives of people living in shandong. they are "searching for the flavor of braised chicken", which introduces dezhou's local cuisine braised chicken; "taste of the sea", which tells the story of rizhao fishermen and local special snacks such as hand-torn spanish mackerel and sea intestines with rice; "flavor of linqing", which introduces linqing's tofu and hui's eight bowls; "searching for the flavor of xiaoli", which shows the local customs and fried fruit snacks of xiaoli town; "taste of zibo", which introduces the popular city zibo hongchuan meat biscuits and boshan tofu boxes; and "cicada monkey", a growth story centered on jinan snacks. the feature film "no. 9 sangyu street" reflects the emotional interaction between contemporary young people and the older generation. the film begins with li yi, a medical university graduate who actively applies to work at a hospice hospital. li yi and his colleagues pay attention to and sympathize with the various details of life of dying elderly people, such as food, clothing, housing and transportation, and show the contemporary continuation and inheritance of the confucian cultural idea of ​​"benevolence".

seven films from the school of journalism and media of shandong normal university were selected for the "shandong unit"

the school of journalism and media of shandong normal university is a well-known research and teaching institution for film production and media practice in shandong province. since its establishment, the school has cooperated with many media companies and groups at home and abroad to cultivate a large number of talents in the fields of news communication, film and television production, drama screenwriting, animation production, broadcasting and hosting, digital media art, etc. at the same time, it also provides training and guidance courses for new filmmakers outside the school and organizes various film screening activities. in recent years, the school has produced more than 300 feature films, short films, documentaries, tv series, etc., including "red sorghum", "that year i was not grown up", "harry and lai sheng", "chinese tales of geese", "no. 9 sangyu street", "the big fire", "beautiful countryside new pastoral", "my mother, yimeng red sister", "return to tibet", "three lives of all things", "the endless sound of life: the ode of the yellow river", "220,000 kilometers road", etc., and won more than 10 awards such as the best screenwriter award at the berlin international art film festival, the china film golden rooster award, the china agricultural film and television "shennong award", the shandong taishan literature and art award, and the shandong literature and art project excellent award.

reporter: li qiaomei editor: sun feifei proofreader: yang hefang