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the national day and double ninth festival in 2024 are approaching, and the golden autumn tourism promotion activities across the country are in full swing to compete for a new round of traffic. in the fierce competition, traditional cultural study tours for the "silver generation" are quite eye-catching. statistics show that china's population over 60 years old has reached 300 million, and the number is growing by more than 20 million each year. in january 2024, the general office of the state council issued "document no. 1" "opinions on developing the silver economy to improve the well-being of the elderly". in the wave of the "silver economy", cultural study tours customized for retired and energetic people have taken advantage of the trend. on september 25, the official online learning app of the national university for the elderly, "online university for the elderly", announced that three hunan cultural boutique study tour routes, which were carefully developed by shenzhen golden age times and well-known scholars and experts in hunan for nearly a year, were officially launched, attracting attention from all parties.

as a strategic partner of the china association of senior citizens' universities, golden age launched three hunan culture boutique study tour routes, namely the "poetic xiaoxiang" tour from yueyang to yongzhou in the east, the "family and country feelings" tour from changsha, shaoshan, shuangfeng to hengyang in the middle, and the "original wuling" tour from zhangjiajie, chadong, a border town, to the ancient city of fenghuang in the west. its biggest feature is to follow cultural celebrities, check in hunan resorts, and experience the best life. the lineup of its study tour tutors is also quite strong, such as zheng yan, lv xichen, meng ze, wang lixin, well-known professors from hunan normal university, central south university and other universities, as well as ma xin, a senior cultural and tourism expert and gold medal tour guide.

wu guangquan, executive president of the online senior university and ceo of golden age times, said: "hunan has no shortage of internet celebrities and phenomenal check-in spots, but what is more worthy of a slow tour and careful appreciation is the hunan culture. here you can see the majestic beauty of the hunan landscape, the patriotic feelings of the hunan people, and the magnificent romance of the hunan and chu ancestors. together, they have written the rich cultural connotations of the splendid xiaoxiang."

according to reports, the middle line "family and country feelings" themed study tour has been successfully launched and has been widely praised by elderly students and entrepreneurs from the greater bay area and beijing, shanghai, jiangsu and other provinces and cities. within the scope of changsha-shaoshan-nanyue, the students spent six days "measuring" the height and depth of hunan culture. this route is led by professor zheng yan, a well-known hunan culture scholar in his seventies and a professor at the school of history and culture of hunan normal university. he led the students all the way from yuelu mountain to zhurong peak, the top of hengshan mountain, and gave a different interpretation of hunan humanities in the immersive experience, so that the students understood that the most unique temperament of hunan culture is the family and country feelings of "worrying about the world". in addition, the students also listened to the face-to-face teaching of history, culture, health preservation and zen meditation by famous masters at the thousand-year-old yuelu academy, the huangting temple of nanyue taoist holy land, and the famous buddhist temple guangji temple, and learned how to recuperate the body and mind and comprehend life while enjoying the mountains and rivers.

why did qu yuan ask questions about heaven as soon as he arrived in hunan? how did liu zongyuan respond to qu yuan's 172 questions about heaven in yongzhou a thousand years later? why did xiangxi, as described by shen congwen, become his "greek temple dedicated to humanity"? the two new study tours launched by jinling study tours this fall, "poetic xiaoxiang" and "hometown wuling", focus on the history and humanities of the xiangjiang and yuanjiang river basins. with a problem-oriented approach, they guide students to slowly travel through the magnificent landscapes of dongting, xiangjiang, yuanshui, and xiangxi, explore the romantic feelings and spiritual qualities of hunan culture from historical sites and cultural native places, and think about the spiritual hometown of contemporary people in the rich chu style and witch charm scenes.

wu guangquan said that as the demand of middle-aged and elderly people for traditional cultural learning and experience continues to upgrade, jinling study tour has innovatively launched a learning and travel mode of "online learning and offline travel", pursuing "strolling between the world and the soul", with "famous teachers, good friends, scene learning, and in-depth experience" as the core value concept, and safe and caring services suitable for the elderly, and ritual activities experience as the service foundation, to create tailor-made high-quality study tour services for the majority of elderly friends, so that students can feel the joy of gaining knowledge in "learning while traveling and learning while traveling". compared with traditional tourism or research, these three routes of hunan culture theme study tour are mainly for middle-aged and elderly groups, especially the energetic silver-haired people. in terms of content design, they pay more attention to the depth of cultural experience and the rigid needs of physical and mental health, and in the itinerary arrangement, they fully reflect the leisurely tonality of slow travel and fine taste. in the selection of study tour instructors, they emphasize the cultural empowerment and face-to-face transmission of scholars and masters. it is reported that the series of boutique courses created by the online senior university for the hunan culture theme study tour will also be launched in the near future.