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as living standards improve, people's demand for healthy diet is growing. in recent years, china's food and medicine market has shown explosive growth. it is expected that by 2030, its market size will reach a staggering 216.986 billion yuan, which is almost the same as the size of popular internet industries such as cloud computing, becoming a new engine for china's economic growth. in this fierce market competition, how to analyze the market and provide products in multiple dimensions has become the key to a brand's success.

the trend of health-preserving diets and health-preserving diets is becoming increasingly obvious. as an important part of this trend, health-preserving wine is gradually becoming a new favorite in the field of health care. according to data from the china alcoholic drinks industry association, the health-preserving wine market has grown from 28 billion yuan in 2016 to 50 billion yuan in 2022, and is expected to reach 58 billion yuan by 2024, with a strong growth momentum. zhendong wuhe medical care hall, with its profound historical heritage and location advantages, is actively developing the health-preserving wine industry, striving to occupy a place in this 100 billion market.

shanxi, as a resource-rich province and a major wine-producing province, has unique conditions for brewing. the success of internationally renowned brands such as fenjiu has established a good reputation for shanxi wines. changzhi area, with its beautiful natural environment, abundant water resources and long history of brewing, has become an ideal location for the zhendong wuhe medical health wine project. the high-quality water source of xin'anquan provides unique conditions for the brewing of health wine. zhendong wuhe medical health wine made full use of these advantages and launched the health wine project in 2011. after more than ten years of careful preparation, it finally launched the first zhendong health wine in 2024, which attracted widespread attention in the market.

in terms of product research and development, zhendong wuhe medical care hall adheres to the concept of "learning from others and building core advantages". in view of the characteristics of shanxi province's diverse categories of medicinal and edible medicinal materials, large output, and high popularity, the company deeply explores the formulas of ancient and modern health wines, and draws on the advanced preparation technology of many famous wine brands. it has now determined the formulas and processes of single and compound series of medicinal wines using a variety of chinese medicinal and edible medicinal materials as raw materials, and has obtained 11 national patents. these health wine products are not only aimed at people with "four highs" and female groups, but also cover a variety of health needs such as enhancing immunity, protecting the stomach and liver, calming the nerves and strengthening the brain, menopausal care, gout and lowering uric acid, intestinal probiotics, and lung cleansing and moisturizing, meeting the diversified health needs of current social groups.

in order to improve the palatability of health wine, zhendong wuhe medical hall also invited four academicians of the chinese academy of engineering to provide technical guidance. sun baoguo, zhu beiwei, ren fazheng, xie mingyong and other experts put forward valuable suggestions on taste optimization, innovation of traditional chinese medicine fermentation technology, shelf life extension strategy and reshaping of liquor taste evaluation standards, pointing out the direction for the development of zhendong health wine industry.

in terms of industrial layout, the zhendong health wine project plans a huge industrial cluster. the first phase will build a traditional high-quality raw wine workshop, the second phase will build health wine workshops, packaging centers, raw material warehouses and other supporting facilities, and the third phase will plan cultural tourism projects such as brewing raw materials and chinese medicinal materials sightseeing parks, health wine museums, etc. the rise of this industrial cluster will not only make changzhi the second liquor production base in shanxi, but will also provide more than 20,000 jobs for the society and become the engine of the local economy.

zhendong wuhe medical care hall is making steady progress in the health wine market with its location advantages, core advantages and technological innovation. with the continuous expansion of the health wine market and the improvement of consumers' health awareness, zhendong health wine is expected to become the second major fiscal and tax item after zhendong group, contributing more to local economic and social development.