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japanese fashion brand onitsuka tiger continues to present a series of modern items that cleverly combine classic heritage with innovative ideas, and integrate fashion style and sporty style.

the first red concept store opened in beijing

on september 14, 2024, onitsuka tiger's first red concept store in china opened grandly at skp-s in beijing. in this holy place where fashion and trends meet, the opening of onitsuka tiger's new concept store has set off a new revolution in leisure aesthetics. this new trendy check-in place in beijing, which combines modern and contemporary styles, not only reinterprets the new experience scene of leisure consumption, but also demonstrates onitsuka tiger's brand spirit of not only inheriting classics but also forging ahead.

the red color of the brand logo represents modern design concept

the red concept store carefully built by onitsuka tiger this time uses the brand's iconic "red" as the main color. the overall red space creates a unique atmosphere, and the black metal shoe rack and leather sofa are placed in it, showing the high-end texture. the brand-new retail space interprets the personality charm of onitsuka tiger's classic heritage and innovative personality, and also allows every customer who steps into it to immerse themselves in the aesthetic style of onitsuka tiger. the visual presentation of the store not only accurately locates the z generation consumers who pursue self-expression, but also establishes a new connection between fashion trends and the new generation.

selected boutique series highlight the brand style

every product displayed in the store has been carefully selected, from the classic heritage series, to the nippon made™ series that embodies japanese craftsmanship, and the outstanding the onitsuka series. each series is a tribute to the brand's history and innovation.

onitsuka tiger also displays a number of flagship products in the store. these products not only inherit the brand style, but also incorporate the latest fashion elements to meet the needs of modern consumers for both functionality and fashion.

the most eye-catching one is the mexico 66™ sd shoe, which combines onitsuka tiger's representative classic design, new technology and fashion innovation. it is an upgrade of the mexico 66™ shoe that was born in 1966. it inherits the brand heritage and classic elements of mexico 66™, retains the iconic tiger claw pattern, lightweight sole and lug design, and upgrades the outsole and insole to improve wearing comfort. the new denim material combines retro and modern charm through the washing process, and the raw edge design highlights the unique personality level.

the sclaw™ shoe, which is also attracting much attention, is inspired by driving shoes and wrestling shoes from the 1970s. the integrated shoe and sock create a wrap-around comfortable texture, and the neat and visible line design outlines the iconic tiger claw pattern, highlighting the essence of simplicity.

the ultimate 81 nm on display in the store is a masterpiece of the nippon made™ series. every detail of the shoe is handcrafted by skilled craftsmen, showing the brand's pursuit of craftsmanship. its prototype is a classic high-end marathon running shoe from the 1980s. in addition to retaining the original distinctive design features, it is also equipped with high-quality materials to create a stylish and comfortable modern casual shoe.

the stylish bit loafer comes from the brand's leather-based the onitsuka series, which showcases the essence of japanese craftsmanship and interprets elegant formal wear. the upper is made of cowhide leather and houndstooth fabric, creating a new luxury fashion style. in addition, the heel of the sole maintains cushioning while the insole increases arch support, focusing on wearing comfort.

fashion blogger @曦拾一 @caicaiiii @李理真

fashionably interpreting onitsuka tiger's unique and timeless style

the grand opening of onitsuka tiger's first red concept store in china is not only an important milestone in the brand's 75-year development history, but also a strong proof of the brand's determination to move forward and innovate. onitsuka tiger will always maintain its pursuit of high quality and cutting-edge design, break the boundaries between sports and fashion through the strategy of technological innovation and cultural integration, and bring consumers a new shopping experience. standing at the glorious node of the brand's 75th anniversary and looking to the future, onitsuka tiger will establish a system that can continuously evolve based on customer feedback, and constantly outline a blueprint for the future, providing inspiration and motivation for the journey towards the century-old milestone.