lululemon releases 2024 happiness report and joins hands with the community to launch the "better together" theme event
2024-09-26
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on september 24, lululemon, a world-renowned sports lifestyle brand, released the "2024 happiness report" (hereinafter referred to as the report) in shanghai, and joined hands with the community for the fourth consecutive year to launch the annual theme event "good state together", encouraging people to explore the meaning of good state through dialogue and exercise.
since 2021, sports lifestyle brand lululemon has released the "global happiness report" every year to understand how to better support people to improve their physical, mental and social happiness. this year, lululemon once again released a special report for mainland china. the report found that thanks to a strong sense of sports and community connections, the happiness index of mainland chinese residents continued to lead the world, reaching 79 points, far higher than the global average of 66 points. it is worth mentioning that exercise effectively improves good condition. two-thirds of the respondents believe that team sports are an effective way to socialize with high quality and create a sense of belonging.
however, despite the high overall happiness index, the male group and the gen z group still face certain challenges. the happiness index of the male group is 74 points, lower than the 85 points of the female group; while the happiness index of the gen z group is 73 points, which is 4 points higher than last year, but still lower than other generational groups. the report shows that social pressure, loneliness and burnout have become the main factors affecting the happiness of these groups.
to help the public find and maintain a good state, the report provides four practical suggestions: seize the present and focus on inner joy and personal growth; take small steps to improve daily state through short exercises such as stretching, yoga or walking; embrace nature and relieve anxiety through outdoor activities; devote yourself to the community and enhance your sense of mission and happiness through social connections and giving back to the community.
in addition, lululemon also plans to hold a series of sports courses and in-depth dialogue activities in major cities across the country, inviting ambassadors, product educators and special guests to participate and share insights and experiences on "good condition". at the same time, lululemon stores across the country will also exhibit graphic rewilding's public art works, adding a touch of color and positive energy to urban life and jointly enhancing happiness.
