adidas global ceo visits tsinghua university with a new identity
2024-09-26
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recently, adidas global ceo bjorn goulden visited tsinghua university. this is goulden's third visit to china since he became the global ceo of adidas. tsinghua university is an important stop on this trip. here, goulden was awarded the title of "honorary coach of tsinghua university football team".
at the west stadium of tsinghua university, gulden and the players of tsinghua football team made friends by playing football, and the atmosphere was very warm. tsinghua university awarded gulden the title of "honorary coach of tsinghua university football team". gulden said: in china, promoting the high-level development of sports science and technology is one of the important ways to build a sports power, and adidas hopes to make a positive contribution to this. tsinghua university has a long sports heritage. the slogans "working for the health of the motherland for 50 years" and "no sports, no tsinghua" were born here and have influenced generations of chinese youth. we both have common values and pursuits in sports spirit and technological innovation, and we are looking forward to in-depth exchanges with tsinghua university in the future.
goulden was also invited to be the guest speaker at the 247th lecture of the "tsinghua overseas famous teachers lecture hall", where he gave a wonderful speech to young students with the theme of "you got this". in his speech, he shared adidas' insights and thoughts on the future development trends of sports technology and the sports industry, and drew a blueprint for the future development of the industry for students from different perspectives such as the original intention of sports, sports technology, and cultural communication. in the subsequent interactive session, teachers and students on the scene exchanged ideas with goulden on topics such as football training and sportsmanship, and goulden answered them one by one.
it is understood that adidas launched the international charity project "young phoenix project" with the china football development foundation at the beginning of this year, supporting 22 young women's football players from western china to go to germany for football training. at the same time, it sponsored the first international chinese sports federation football world cup, helping the chinese team win the men's and women's championships. since this year, adidas has also reached a strategic cooperation with the chinese students sports federation, providing training and professional football equipment sponsorship for the "national youth campus football league high school group" for four consecutive years.
source: beijing daily client
reporter: pan zhiwang
