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as the autumn wind blows, crabs are getting fatter. known as the "king of crabs", yangcheng lake hairy crabs stand out from similar products for their plump, yellow roe and delicate meat.

during the third jd agricultural products shopping festival, on september 25, under the guidance of suzhou municipal bureau of agriculture and rural affairs, suzhou yangcheng lake hairy crab industry association held a "yangcheng lake hairy crab fishing ceremony", which also marked the official entry of the large-scale listing season for authentic yangcheng lake hairy crabs this year.

since the beginning of autumn this year, many places in jiangsu have been affected by typhoons. the cofferdams and dams of more than 20,000 mu of standardized ponds in yangcheng lake have effectively prevented the authentic yangcheng lake hairy crabs from "escaping" and ensured the stable production of pond crabs. thanks to the careful breeding of crab farmers, the quality of yangcheng lake hairy crabs is better this year, and the total production is estimated to be around 99 million tons.

at the third jd agricultural products shopping festival this year, jd supermarket not only launched a direct-from-source model and centralized purchasing to reduce costs, but also relied on the "10 billion agricultural subsidies" strategy to reduce the sales price of yangcheng lake hairy crabs.

due to the typhoon, the maturity of yangcheng lake hairy crabs was delayed by 10 to 20 days

for the experienced crab farmers in yangcheng lake, raising crabs is a technical job. the person in charge of a suzhou aquaculture company said that under the high temperature heat wave and typhoon this year, the growth conditions of hairy crabs are more demanding than in previous years, and 600 of 800 crabs can be recovered per acre. however, "good water breeds good crabs", which is also the main reason why yangcheng lake hairy crabs have good quality and taste.

affected by the weather, the maturity of yangcheng lake hairy crabs this year was delayed by 10-20 days compared with previous years. some netizens asked: "will the high casualty rate of crabs lead to a decrease in the number of adult crabs and an increase in prices?"

farmers with more than ten years of breeding experience said that the yangcheng lake hairy crab breeding base has reinforced the fences and maintained the piles on the lake bottom before the arrival of many typhoons to ensure the survival rate of hairy crabs. at the same time, the quality of the hairy crab harvest has no direct relationship with the price, which only depends on the weight of the harvested hairy crabs.

in order to ensure the long-term stability of the price of yangcheng lake hairy crabs, the relevant person in charge of jd supermarket said that this year jd supermarket has sent more professional buyers to the production areas to help farmers increase their income. quality control is carried out throughout the entire process of crab fishing, temporary breeding, grading, packaging, and delivery to ensure that users can taste authentic hairy crabs.

at the same time, relying on jd supermarket’s “10 billion agricultural subsidies” strategy, yangcheng lake hairy crabs of the same specifications and quality will have the lowest price on the entire network, truly bringing benefits to consumers.

solve the consumption pain points of dead crabs and short weight by implementing services such as removing the rope and weighing the crabs properly and paying double compensation for dead crabs

the market popularity of yangcheng lake hairy crabs remains unabated, and the industry routines are gradually increasing. consumers are very likely to encounter irregularities such as uneven quality of goods, short weight, half a pound of crab rope and half a pound of crab. when buying, everyone needs to open their eyes and choose reliable channels to buy authentic yangcheng lake hairy crabs.

industry experts said that any authorized member of the suzhou yangcheng lake hairy crab industry association is a formal channel, and once caught, each yangcheng lake hairy crab will be labeled with a special anti-counterfeiting and traceability mark issued by the association. jd.com will also ensure that the yangcheng lake hairy crabs sold are directly sourced and shipped from the source, and are equipped with a special anti-counterfeiting mark.

to dispel consumers' purchasing concerns, jd supermarket formed a professional quality inspection team to go deep into the core production area of ​​yangcheng lake and announced the implementation of two user service projects: "remove the rope and weigh the crabs" and "double compensation for dead crabs" (each user can enjoy it once a month), so that consumers can buy hairy crabs at a good price and with confidence.

in order to prevent merchants from using rope weight to "fill in the numbers", jd.com stipulates that crabs must be weighed without ropes, and the dehydration rate of crabs is limited to less than 6%. in addition, jd.com supermarket has created a unique "one-for-two" service in the industry. in addition, if there is a dead crab, one dead crab will be compensated, and if the number of dead crabs exceeds half, the entire order will be compensated.

at the same time, jd supermarket has also optimized the fulfillment chain of hairy crabs. in the packaging process, local experienced crab farmers are hired to be responsible for crab tying, and it takes no more than 6 seconds to tie a crab; in the delivery process, nearly 1,000 jd couriers are deployed to collect and help crab farmers pack and deliver, ensuring that the yangcheng lake hairy crabs delivered to consumers are "fresh and alive".

from now until september 30, the third jd agricultural specialty products festival is in full swing. hundreds of millions of agricultural specialty products carefully selected from more than 2,000 industrial belts across the country are gathered in jd supermarket. a number of agricultural products with national geographical indications, including inner mongolia grassland sheep, zhoushan hairtail, domestic macadamia nuts, and wuchang rice, are exclusively cooperating with jd supermarket to hold market release, sea opening, and mining ceremonies.

at the same time, a group of cross-border artists and internet celebrities also recommend agricultural specialties through various art forms such as shaanxi pingshu. the agricultural products sports games held at the same time will also decide the champions of agricultural specialties.

while ensuring the quality of agricultural products, jd.com's agricultural products festival offers discounts such as 30 yuan off for purchases over 300 yuan, and 9.9 yuan for trying new products. during the climax on september 23, the discount is 50% off, and you can get a 100 yuan discount for purchases over 199 yuan with a coupon. consumers can search for "agricultural products festival" to go directly to the venue.

this year marks the 10th anniversary of jd.com's agricultural assistance strategy. since the beginning of the year, jd.com supermarket has launched the "10 billion agricultural subsidies" project, investing 10 billion yuan in subsidies and 15,000 kinds of high-quality agricultural products in the next three years, eliminating all intermediaries and delivering agricultural specialties to 600 million household users at "origin prices" and "directly from the source."