in the first eight months, zhejiang yiwu had 545,000 live broadcasts with goods, an increase of more than 30% year-on-year
2024-09-25
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yiwu, september 25 (china news service) (dong yixin and jin jiaming) on september 25, the yiwu market development committee of zhejiang province released a set of data. in the first eight months of this year, yiwu carried out 545,000 live broadcasts, an increase of more than 30% year-on-year.
in yiwu, two staff members are busy in the silk scarf live broadcast room. photo by dong yixin
"livestreaming in yiwu is transforming from 'just a mobile phone' to 'complex scenes built by professional teams'. now, when we sell new chinese-style clothing products, we will set up livestreaming rooms with chinese elements and ancient style in advance." xie yuxuan, the head of a livestreaming e-commerce company in yiwu, said that in order to meet the growing needs of consumers and cope with fierce market competition, the team has built four livestreaming rooms with different scenes and is currently preparing for new ones. compared with last year, the company's livestreaming business volume has increased by 21% this year.
in recent years, yiwu's live streaming e-commerce has developed rapidly, and the number of e-commerce business entities accounts for about one-third of the total number of e-commerce business entities in zhejiang province. many local towns and communities have become gathering places for live streaming e-commerce practitioners.
"we have our own r&d team, and we will launch five or six new products in the live broadcast room every day. based on the live broadcast sales data of the product in the first month, we will finally confirm two or three best-selling products for key recommendations, which will drive the overall popularity of the live broadcast room." said tan yuyan, who is engaged in live broadcast product selection in qingyanliu village, jiangdong street, yiwu city.
it is reported that yiwu has continuously strengthened the element guarantee of e-commerce benchmark enterprises this year, developed the "live broadcast + exhibition" and "live broadcast + warehousing" formats, implemented the "hundreds of millions" e-commerce talent training project, innovated the e-commerce talent identification standards, and promoted the sales of both e-commerce companies and traditional manufacturing companies. (end)
