jingzhuntong's 10th anniversary marketing ceremony was held, and the jingdong brands brand advertising capability matrix was released
2024-09-25
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on september 24, the jingzhuntong 10th anniversary marketing ceremony with the theme of "perfect, real, beautiful, and effective" was grandly held, focusing on brand advertising and full-site marketing, providing brand merchants with new ideas for business growth.
jingzhuntong stated that in 2024, jingzhuntong will focus on brand advertising and performance advertising. on the one hand, it will integrate brand marketing capabilities and release the brands brand advertising capability matrix to help brands build stronger brand power and consumer mind, and assist brands in long-term operation; on the other hand, it will continue to invest in smart advertising products, using products such as full-site marketing as a starting point to help merchants innovate marketing methods, improve sales results, and achieve deterministic growth.
BRANDSbrand advertising capability matrix released to lead long-term brand growth
at the brand advertising level, users and content are important factors that affect brand-effect synergy. at the ceremony, jingzhuntong invited industry associations and industry experts to jointly release the brands brand advertising capability matrix, officially announcing the development of brand advertising business to help brands achieve long-term growth.
for a long time, jingzhuntong has been focusing on user needs, making arrangements in terms of brand power and operational power, continuously introducing resources and expanding scenarios, and improving the conversion effect of brand advertising with diversified capabilities.
to help brands attract new customers, jingzhuntong continues to extend and expand its fields, leveraging jd campus, sports e-sports, ip marketing, national fashion and domestic products, etc. to build a marketing position for young brand users. at the same time, it focuses on brand power, introduces deterministic traffic through omni-media placement, covers all scenarios to reach and attract core target groups. in terms of business power, with strong publicity and planning capabilities, it helps brands complete various links from new product launches to one-stop solution planning, to brand joint marketing and co-creation, and promotes the long-term growth of young brand users with the help of scientific user operation systems and industry-leading data capabilities.
the brands brand advertising capability matrix is carefully created by jingzhuntong based on its years of experience in brand advertising. it leads the long-term operation and growth of brands with six major capabilities, including operational insights, scientific measurement of advertising return rates, efficient management of consumer assets, flexible and agile delivery platforms, full coverage of advertising resources and consultative marketing services.
the whole site marketing capability is upgraded to help merchants seize the blue ocean of traffic
in 2024, jd.com will continue to increase its market investment and create a new traffic ecosystem by increasing its traffic by hundreds of billions. facing the new traffic blue ocean, jd.com's full-site marketing will be upgraded again, aiming to help merchants obtain global traffic and achieve deterministic growth.
the upgraded full-site marketing not only supports app delivery, but also can optimize the delivery plan anytime and anywhere. it is also more effective in recommending high-potential products and spu delivery, and can efficiently promote good products and grab traffic.
in order to bring more incremental value to merchants, full-site marketing further consolidates its technological advantages, optimizes and iterates the global traffic distribution mechanism, and conducts refined insights based on user intentions to help accurately match and distribute traffic across the entire region, meet merchants' multi-scenario delivery needs, ensure the overall delivery efficiency of the field, and drive the overall gmv of the entire store.
over the past decade, jingzhuntong has worked hand in hand with many brand merchants and continued to advance in the field of brand marketing. standing at a new starting point, jingzhuntong looks forward to working with more brand merchants to build a new marketing ecosystem and jointly achieve high-quality and sustainable growth.
