national agricultural comprehensive zone e-commerce live broadcast competition concludes
2024-09-25
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weifang, september 25 (chinanews.com) (li mingrui) the award ceremony of the "weifang yikangbao cup" national agricultural comprehensive zone e-commerce live broadcast competition was held in weifang, shandong on september 25. the competition, with the theme of "cultivating a new matrix of e-commerce live broadcast and embracing the new future of digital economy", kicked off on july 25 this year and attracted thousands of anchors to participate.
on september 25, the award ceremony of the "weifang yikangbao cup" national agricultural comprehensive zone e-commerce live broadcasting competition was held in weifang, shandong. photo by li mingrui
the reporter learned at the scene that after strict screening in the preliminary round, 700 contestants stood out and joined hands with 40 well-known brands and more than 200 selected products for fierce competition. after layers of selection, the top 30 contestants in the mass track and the top 12 contestants in the college track successfully advanced to the finals and won awards such as the popularity contestant award, the live broadcast potential award, and the live broadcast rookie award.
"in recent years, mobile phones have become new agricultural tools, live streaming has become a new agricultural activity, and data has become a new agricultural resource." chen yan (live streaming account "拾壹妈妈吖"), who won the first prize in the mass track, said in her acceptance speech that weifang is a well-known vegetable and fruit market. in june this year, she came to weifang and started her first special live streaming to help farmers. beibei pumpkin, smoked potatoes, and yellow peaches are highly praised and loved by fans. "being able to participate in this e-commerce live streaming competition is both an opportunity and a challenge for me. it is also a revisit to an old place, giving me the opportunity to communicate and learn with many outstanding colleagues and record our love for weifang. i also hope to return to weifang more often to open special sessions for weifang agricultural products in the future."
xu jie, director of the media center of the national agricultural products processing industry development alliance, said at the award ceremony that the purpose of creating this e-commerce live broadcast competition is to cultivate more multi-level talents including new agricultural operators, e-commerce leaders and rural craftsmen, and to export the "weifang experience" and create the "weifang model" in terms of innovating e-commerce live broadcast formats, building weifang local brands, and incubating live broadcast talents, so as to expand and strengthen weifang's e-commerce industry and drive more people to get rich together.
on the same day, at the award ceremony, the export-oriented enterprises of weifang national agricultural comprehensive zone and the award-winning anchors signed a cooperation intention; the weifang national agricultural comprehensive zone industry-education consortium - the university student e-commerce live broadcasting off-campus practice base held a plaque unveiling ceremony.
it is understood that this competition is hosted by the propaganda department of weifang municipal party committee, the internet information office of weifang municipal party committee, the weifang national agricultural comprehensive zone promotion office, the weifang municipal education bureau, the weifang municipal finance bureau, etc., co-organized by the shandong electronic commerce association, weifang polytechnic institute, and shandong maritime vocational college, and undertaken by weifang yikangbao food co., ltd. (end)
