shansong is a brand focusing on one-to-one express delivery, serving over 100 million users
2024-09-25
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as a domestic company focusing on one-to-one delivery, shansong's development in recent years is obvious to all. at the beginning of its establishment, shansong made a website to tell users that it could provide one-to-one express delivery service in the same city. when it was found that users really had this demand and were willing to pay, the "one-to-one" thing was done. over the past ten years, shansong has insisted on one-to-one express delivery, built its own moat, and contributed the "shansong" experience of instant delivery in the same city to the industry.
in march 2014, shansong was launched in beijing, aiming to provide users with one-to-one express delivery services in the same city. however, there is no shortage of players in the same city express delivery market, such as uu running errands and sf express. shansong is able to lead the market mainly due to the three major barriers of the same city express 2c model.
in terms of model, this industry has two models, one is b2c and the other is c2c. the most typical b2c scenario is food delivery, and the main barriers are traffic and capital, which require huge traffic and capital. but the c2c model is different. all companies are similar in the initial stage. once a company reaches a certain scale, it can firmly occupy the market. this is exactly the case with shunfeng express, which has become synonymous with the same-city instant express industry by relying on three major barriers.
the first barrier is the scale advantage, including the number of customer orders and the number of shan song couriers. when shan song first started, the number of orders was small and the price was high. but when user demand arose, the number of orders increased rapidly, and the price quickly dropped, which in turn led to more orders, thus forming a strong scale effect barrier. the larger the scale, the higher the efficiency and the better the customer experience.
the second barrier is the algorithm advantage. highly discrete demands, timely delivery, and personalization are the three characteristics of the same-city instant express delivery service provided by shansong. in response to this, shansong labels and digitizes the needs of users, labels and digitizes the capabilities of shansong couriers, and matches them through our algorithms to achieve the best result.
the third barrier is brand advantage. shansong focuses on one-to-one express delivery, achieving an average response time of 1 minute, door-to-door pickup of 10 minutes, and delivery to the entire city within 1 hour, which has accumulated a good reputation. express delivery in the same city is a low-frequency thing, and users will only use it when they have a need. when this need arises, users can think of you first, which is the brand reputation at work.
after ten years of development, shansong currently has nearly 3 million riders, serving over 100 million users, and firmly maintains its leading position in the field of same-city instant express delivery. now, with the support of the three major barriers, shansong continues to optimize its service model and service quality, allowing one-to-one express delivery to serve more customers.
