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peninsula news, september 25 on september 24, qingdao's "internet celebrity group" visited nanjing sicily culture media co., ltd. for a visit, study and exchange. the group learned in detail about the development history, business model and corporate culture of sicily media, and exchanged experiences in self-media creation.

xing xiafei, deputy general manager of nanjing sicily culture media co., ltd., took everyone to visit the office area of ​​sicily media, focusing on the operation of the short video department and the incubation process of talent cultivation. as a well-known comprehensive mcn organization in china, sicily media fully focuses on multiple fields such as douyin, kuaishou, xiaohongshu, and public accounts, and has strong ip incubation and content creation capabilities.

it is understood that sicily media is a comprehensive domestic mcn organization. its public accounts and short videos have formed a matrix operation, covering multiple fields such as beauty, lifestyle, fashion, automobiles, technology, mother and baby, urban life, etc., with a total of more than 90 ips. it has successfully created well-known short video ips such as "shaojiu lizi", "kebei da certification", "ni daodao", "big beard has goods", and top public account ips such as "nanjing petty bourgeois life", "it turns out to be mr. qi", "mr. slash", and "li doudou". the total number of users on the entire network exceeds 200 million, the total video playback volume exceeds 30 billion, and the total reading volume exceeds 10 billion.

during the discussion, xing xiafei gave a detailed introduction to the company's business development. he said that xicili media has always insisted on content as the driving force, relying on short videos and public accounts to provide publicity and diversion for brands, focusing on celebrity content creation and traffic operations, and building a fan-centered precision marketing ecosystem to promote the full-link marketing of brands from advertising to conversion.

qingdao's "internet celebrity team" discussed ip incubation, creative content production and output, and brand cases, and the atmosphere of the on-site exchange was heated. "hou neng chi" said that he gained a lot, "this visit has given me a deeper understanding of the operation of the new media industry, which will be of great reference significance for our future creation." uncle ming baile said that through this visit, he learned the self-media operation experience of the industry's leading companies, and will continue to improve his business and technical capabilities in the future, create and launch more positive energy new media products, play the role of the "internet celebrity team", and spread greater positive energy in cyberspace.

(reporter yu qianqian from dazhong news and peninsula news)

source: mass news·peninsula news