kunlun health insurance guangdong branch solidly carries out the "five entry" of financial knowledge and builds a financial security line of defense to show its responsibility
2024-09-25
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in order to actively respond to the call of the state financial supervision and administration bureau and fulfill its corporate social responsibility, kunlun health insurance guangdong branch carefully planned and carried out a series of colorful and innovative financial knowledge education and publicity activities during the "financial education promotion month" in september. the series of activities is themed "finance for the people, protecting rights and interests and preventing risks", aiming to improve the public's financial literacy and risk prevention awareness through in-depth and easy-to-understand financial knowledge lectures, and jointly create a safe and harmonious financial environment.
bringing financial knowledge into enterprises and building a safety line of defense
on september 5, kunlun health insurance guangdong branch held a unique financial knowledge lecture with several companies in the company building. the event invited senior lawyers to explain financial fraud cases on site, and through multiple interactive sessions, the originally boring financial knowledge became lively and interesting. in a relaxed and pleasant atmosphere, the company's employees mastered the skills of identifying financial risks and improved their self-protection ability and awareness.
financial knowledge fair benefits the grassroots
on september 11, kunlun health insurance guangdong branch went to qinghe market in shigang village and held a unique "financial knowledge fair" event. the publicity team distributed graphic publicity materials and explained to the villagers practical contents such as basic insurance knowledge and financial fraud identification skills in an easy-to-understand way. the event was very lively and the villagers said they benefited a lot.
culture provides the stage, i present drama to the masses
on september 12, kunlun health insurance guangdong branch cooperated with the dalong street community colorful art troupe to bring a wonderful art + knowledge feast to the community residents. in the intervals between dance performances, the lecturer team of kunlun health insurance popularized the basic knowledge of insurance, financial fraud identification skills and the importance of health insurance to the community residents through setting up a consultation desk, distributing promotional materials, answering questions on the spot, etc., and carried out financial knowledge education and publicity. this innovative publicity method won unanimous praise from the community residents.
financial games enter the community to teach knowledge through entertainment
on the eve of the mid-autumn festival, kunlun health insurance guangdong branch and jinzhu community of zhujiang new town jointly held a mid-autumn festival garden party and financial knowledge education and promotion activities.
by setting up interesting sessions such as financial knowledge quizzes and anti-fraud games, community residents were able to master practical financial knowledge in a joyful atmosphere. in addition, the company also invited police officers from the police station to promote anti-fraud knowledge on site, further enhancing the anti-fraud awareness of community residents.
led mobile propaganda vehicle, precise coverage and wide dissemination
on september 18, kunlun health insurance guangdong branch innovatively launched an led mobile propaganda vehicle, which broadcast financial knowledge promotion videos in multiple villages and towns such as zhongcun and xiecun, turning the led mobile propaganda vehicle into a mobile financial knowledge classroom.
this novel publicity method has achieved accurate coverage and wide dissemination of financial knowledge education publicity. the publicity video not only includes explanations from professionals, but also vivid case analysis, helping the audience to understand financial knowledge more intuitively.
as the 2024 "financial education promotion month" series of activities continues, kunlun health insurance guangdong branch will implement the original intention and mission of "finance for the people" with practical actions, and continuously explore and practice new models and methods of financial education. through a series of innovative and efficient publicity measures, it will help grassroots people "learn finance, understand finance, believe in finance, and use finance", and contribute important forces to building a safer, more stable and harmonious financial ecological environment.
