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traditional chinese medicine, a treasure that carries the wisdom and civilization of the chinese nation, is radiating unprecedented vitality in the tide of the new era. as the cornerstone of traditional chinese medicine, chinese medicinal materials play an indispensable role in promoting high-quality development and new quality productivity. from may 25th to 26th, the 11th chinese medicinal materials base co-construction and sharing exchange conference was grandly held in tianjin, bringing together many industry elites to discuss the future blueprint of the chinese medicinal materials industry. at this event, zhendong group won high praise from zhang boli, an academician of the chinese academy of engineering and a national medical master, for its outstanding contributions and unique industrial model, and became a shining example of the chinese medicinal materials industry helping rural revitalization.

when visiting zhendong health city, academician zhang boli expressed sincere admiration for the wild king of codonopsis pilosula displayed by zhendong group. he pointed out that li anping, chairman of zhendong group, has deep feelings for the cause of traditional chinese medicine and has explored a feasible and fruitful development path through years of industrial practice. this high evaluation is undoubtedly an affirmation of zhendong group's silent efforts in the field of traditional chinese medicine industry over the years.

the deep relationship between zhendong group and chinese herbal medicine can be traced back to an important acquisition more than 20 years ago. at that time, zhendong group took over a local company on the verge of bankruptcy, jinjing pharmaceutical. in order to ensure the quality of chinese medicine products from the source, zhendong group, after careful consideration, established zhendong chinese herbal medicine development company in pingshun, changzhi in 2003. this move not only ensures the authenticity of the raw materials of medicinal materials, but also lays a solid foundation for the subsequent promotion of common prosperity for farmers.

pingshun county, a national poverty-stricken county located in the old taihang area, was once one of the areas with the highest incidence of poverty, the widest poverty coverage, and the deepest poverty. however, with the strong support of zhendong group, the chinese herbal medicine industry here has gradually regained new vitality. since 2009, zhendong group has signed a large-scale chinese herbal medicine planting contract with pingshun county, covering the cultivation of wild forsythia suspensa and the construction of a gap base for the cultivation of codonopsis pilosula. by 2013, zhendong group had invested 550 million yuan to build a 500,000-acre chinese herbal medicine industrialization base construction project in pingshun county, enabling the traditional chinese herbal medicine planting to gradually achieve scale, base, industrialization, and modernization.

in terms of quality assurance, zhendong group has established a complete full-process quality management system, from seeds and seedlings to processing, quality inspection, storage, sales, etc., every link is traceable. the establishment of this system not only ensures that the source of chinese medicinal materials can be traced, the destination can be verified, and the responsibility can be investigated, but also provides a solid guarantee for the healthy development of the chinese medicinal materials industry.

today, zhendong group has formed a large-scale planting base with multiple varieties, mainly codonopsis pilosula, forsythia suspensa, scutellaria baicalensis, astragalus membranaceus, and bupleurum chinense. through the "government + enterprise + agricultural cooperative + farmer" model, it is managed and operated to achieve precise docking and comprehensive coverage. this model not only absorbs a large number of jobs nearby, but also provides technical guidance and opens up the entire industrial chain of chinese medicinal materials. it directly led to an increase of 4,200 yuan per capita income for 35,000 poor people in pingshun county, making the chinese medicinal materials industry a pillar industry in the local area.

zhendong group's chinese medicinal materials industry assistance business is not limited to pingshun county, but has expanded its assistance to 16 provinces across the country. it has built a planting base of 1.168 million mu, which has led to a stable increase in income for 300,000 farmers. this outstanding achievement has not only been widely praised by the country and society, but also contributed to rural revitalization. in view of the current achievements, zhendong group is not satisfied with this. it will continue to use the chinese medicinal materials industry as a starting point, shifting the focus of work from industrial poverty alleviation to industrial support for rural revitalization, and through technological empowerment, strengthening the construction of the entire industrial chain, innovating operating models, and promoting management upgrades. measures such as cultivating new quality productivity, promoting high-quality development of the chinese medicinal materials industry, and injecting new vitality and hope into rural revitalization.