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on september 25, the department of culture and tourism of guangdong province officially announced that it had invited four outstanding people from guangdong, hong kong and macao to serve as "guangdong cultural tourism promotion ambassadors". they are pansy ho, member of the standing committee of the 14th national committee of the chinese people's political consultative conference, vice chairman of the all-china federation of industry and commerce, executive president of the all-china federation of tourism industry chamber of commerce, and chairman of shun tak group; kenneth fok, deputy to the national people's congress, member of the legislative council of hong kong, and chairman of the hong kong arts development council; quan hongchan, a chinese female diving athlete and olympic champion; and zeng xiaomin, a representative of cantonese opera, chairman of the guangdong dramatists association, and director of the guangdong cantonese opera theater.

the four promotion ambassadors come from guangdong, hong kong and macao. with their unique perspectives and deep feelings for guangdong, they cheer for guangdong's culture and tourism and invite domestic and foreign tourists to experience the wonderful charm of the "vibrant guangdong fashion bay area".

guangdong, hong kong and macao share the same culture and people. the four promotion ambassadors span the cultural, tourism, sports and business circles, and will promote guangdong's rich cultural and tourism resources to tourists at home and abroad from their respective perspectives.

pansy ho, who was invited to serve as the guangdong culture and tourism promotion ambassador, is the chairman of the world tourism economy research center. she is a leader in the world's culture and tourism industry and a pioneer in promoting the in-depth integration of culture and tourism in the guangdong-hong kong-macao greater bay area. she believes that the integration of culture and tourism in the guangdong-hong kong-macao greater bay area has the characteristics of diverse cultural and tourism integration channels, rich cultural and tourism products, and high degree of internationalization. come to the "vibrant guangdong fashion bay area" and experience a "visual and taste feast" and feel the "deep integration of mind and culture."

another promotion ambassador, kenneth fok, is also the vice president of the sports association and olympic committee of hong kong, china. he invited tourists from home and abroad to come to guangdong to experience the prosperity of the birthplace of the maritime silk road and to deeply experience the rich international exhibitions, festivals and competitions as well as the colorful cultural tourism formats in the guangdong-hong kong-macao greater bay area. with the joint hosting of the 15th national games by guangdong, hong kong and macao in 2025, there will be more exciting cultural and sports events in the three places, which will also attract more people to visit the greater bay area.

olympic champion quan hongchan expressed her deep affection for her hometown and called for guangdong's cultural tourism industry, inviting everyone to come. "here we have blue sea, green mountains, green water, hot springs, folk customs, and paradise. we have delicious food, fun things to do, and beautiful things to see. we welcome everyone to come to guangdong and visit my hometown."

cantonese opera is an intangible cultural heritage of mankind. it is not only a symbol of lingnan culture, but also a common memory of guangdong, hong kong and macao, and a hometown accent that is lingering in the hearts of people at home and abroad. as a new generation leader in the inheritance and innovation of cantonese opera, zeng xiaomin, director of guangdong cantonese opera theater, hopes that more people can appreciate the profoundness and charm of lingnan culture through cantonese opera, and come to guangdong to experience the cultural charm of combining the ancient with the new.

guangdong is the birthplace of lingnan culture, the birthplace of the maritime silk road, and a pioneer of reform and opening up. a pragmatic and low-key temperament, an inclusive culture, considerate and thoughtful services, a comfortable and safe environment, and rich and diverse resources are the brand connotations of guangdong's cultural tourism "vibrant guangdong fashion bay area". this year marks the fifth anniversary of the release of the "outline development plan for the guangdong-hong kong-macao greater bay area". next year, the 15th national games will be jointly held in guangdong, hong kong and macao, and more exciting events and cultural and tourism activities will be staged in the greater bay area. guangdong will continue to strengthen cooperation with hong kong and macao, further polish guangdong's cultural and tourism brand through cultural and tourism promotion ambassadors, show the world the new achievements and new highlights in the construction of a world-class tourist destination in the guangdong-hong kong-macao greater bay area, and tell the stories of guangdong, the bay area, and china.