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the american vintage (amv) 2024 fall/winter collection conveys the concept of a blockbuster through "writing memories". "while we relive beautiful memories, we are also creating beautiful moments worth remembering in the present and the future." this concept runs through the three theme series. it not only continues amv's focus on exploration and innovation in "color and fabric", but is also a new annotation of the brand dna from marseille in southern france.

this season begins with the theme of "imagination", which is inspired by the suburban trips during student days. the functional and comfortable jacquard knitted sweater is mixed with a plaid wool vest, creating rich layers through layering and combining unique textured fabrics, injecting a fashionable and relaxed feeling into the modern fashion wardrobe.

as autumn approaches, amv's autumn collection continues the "college" theme. striped sweaters of different widths are paired with sports trousers, slim-fitting stand-up collar sweaters are paired with shorts and long socks, and feminine bow shirts are paired with denim overalls. the colorful colors, neat tailoring, and refreshing shapes perfectly reproduce the london style of the 1960s.

in the memory of winter, everything returns to simplicity and recreates elegant classics. amv winter series focuses on "simple, elegant, and timeless". through innovative fabric craftsmanship, natural color suits are created. for example, the knitted fabrics used in the doacity series have found a perfect balance between craftsmanship and tailoring. this type of knitted fabric is the best choice to match with warm and crisp coats as a unique embellishment in winter.

fabric, a new interpretation

the "soul" of the american vintage 2024 fall/winter collection design is the material and craftsmanship of the fabric. through innovative craftsmanship, its rich texture is perfectly integrated into the fall/winter collection. for example, denim sometimes uses light and thin denim fabrics to echo the confident temperament of women; in the joy series, a more natural and authentic style is interpreted through a new washing process. some knitted fabrics are comfortable and soft, while others are smooth and timeless. ripstop uses a special weaving process and is integrated into different series such as doacity and rygybay. as shown in every season, the knitted series is constantly being redefined and improved, and is presented in this season's home series and suits.

“this season, we present new fabrics in different theme series. although different craftsmanship and materials are used, there is no doubt that the core throughout the 2024 fall/winter series is always unified and well continued within the brand style.”

—— american vintage design team

color, infinite possibilities

the color matching aesthetics of the 2024 american vintage fall/winter collection combines more vibrant, bold and confident colors on the basis of classic white and beige. fluorescent green, khaki green and peacock green are extended in the green tone; pink and wine red are contained in the red series; peach and hazelnut are combined into brown. in this season's series, everyone can freely superimpose the layering and richness of the shape through items of different colors and tones, and match a style that presents a unique personality color.