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the evolution of the kitchen has a profound impact on people's lives. from the early "fire stove" to the later "independent kitchen" and now the "social kitchen", each evolution will bring an improvement in the happiness of life. now, there are new changes.

on september 24, fisher & paykel, the global ultra-high-end home appliance brand and the pioneer of social kitchens, launched new products in the master collection and new trends in social kitchens at its 90th anniversary celebration, bringing users a purer and more natural new way of life. not only that, fisher & paykel also paid tribute to the classics with an art exhibition around the theme of "inheriting the extraordinary", and continued to innovate on the basis of inheritance, launching local brand value propositions, social kitchens and two core scenarios of self-pleasing washing and care, etc., from the four dimensions of innovation, extreme, purity and luxury, to continue writing a new chapter for the brand in the new era.

daniel witten-hannah, global ceo of fisher & paykel

paying tribute to the legend, interpreting a century of history with art

fisher & paykel originated in new zealand in 1934 and has a 90-year history. from being the first to invent the tumble dryer, the first to invent the direct-drive variable frequency motor, the first to invent the drawer dishwasher, the first to invent the air-suspended oil-free compressor, to being the first to launch the concept of the "social kitchen"... fisher & paykel, with many "firsts", has long been a "national treasure" home appliance brand in new zealand.

for this celebration, fisher & paykel selected three of its classic products - the first refrigerator, the first washing machine, and the first oven, and displayed the brand's classic heritage over the past 90 years to users in chronological order. from the old factory to the historical and cultural wall that records the brand's development history, the highly artistic display allows users to understand the historical changes of the fisher & paykel brand and feel the charm of the "national treasure" home appliance brand more deeply.

at the event, fisher & paykel also presented two core scenes, "social kitchen" and "self-pleasure cleansing", which attracted many guests to stop and watch. the people-oriented design and the ultimate pursuit of details demonstrate fisher & paykel's positive and enterprising pioneering spirit, life attitude of respecting nature and excellent manufacturing technology, and make people have a concrete understanding of its concept of "luxury life".

xu meng, vice president of haier smart home and general manager of china, said that at present, the life attitude of ultra-high net worth users has shifted from pursuing "material luxury" to pursuing "mental luxury". the concept of "luxurious and comfortable life" is very suitable for the lifestyle and value pursuit of current users. with the brand endorsement and resource support of haier smart home, fisher & paykel has brought this natural and pure lifestyle to xiamen, dalian, chengdu and jinan, and has been loved and welcomed by more and more users. in the future, haier smart home will be committed to making fisher & paykel a global ultra-high-end home appliance brand that best understands china's ultra-high net worth group.

inheriting classics and leading the design trend with innovation

as a home appliance brand with a glorious history of 90 years, fisher & paykel's charm lies not only in its classic heritage but also in its insistence on innovation. from proposing the concept of social kitchen in 2011 to redefining it this year, fisher & paykel has continuously deepened this concept to create "pleasing aesthetic space", "top-level food experience" and "delightful emotional communication" for users. today, social kitchens that can cook and socialize have become a popular trend in luxury home design.

huang quan, chief designer of wjid, founder of the home furnishing brand "jijian", and selected designer for the andrew martin international interior design award, interpreted the inevitable popularity of social kitchens from the perspectives of changes in living culture and changes in the demand for ideal homes when jointly publishing the large house and social kitchen trend report with fisher & paykel and elle decoration home gallery. he also pointed out that the advantages of social kitchens are that they can meet the needs of different groups of people and establish connections, while also having aesthetic power and conforming to the current lifestyle and healthy living orientation, and are being chosen by more and more families. under the new trend, fisher & paykel invited huang quan to form the "luxury life creation and sharing alliance" with other designers and ecological partners to jointly promote the aesthetic progress and development of luxury home space.

katrina glenday, executive vice president, products and marketing, fisher & paykel

to create a more pure ideal kitchen, of course, it is inseparable from the support of the ultimate product. at this celebration, fisher & paykel launched the new fisher & paykel master series, which not only has the most complete categories and the highest degree of home integration, but also has many industry-first technologies. it is a luxury home appliance series with a strong heritage and ultimate pursuit.

in order to allow users to immerse themselves in the upgraded social kitchen, fisher & paykel invited michelin-starred chefs and guests to prepare special delicacies such as pan-fried king salmon on site, so that they could experience the precise professional collaboration and ultimate control of the entire kitchen appliance series in actual operation. in addition, fisher & paykel also invited brand content officer linda li jing to share her experience on clothing care problems and talk about the purer care experience and more refined care effects brought by yueji washing and care.

from its origins in new zealand to its business in more than 50 countries and regions around the world, fisher & paykel has built a nearly 100-year legend with innovation, perfection and purity at its core. today, standing at a new starting point for the brand's development, fisher & paykel will continue to focus on user experience, pursue excellent design, and write the next 100-year story with ingenuity.