gxg and gong jun continue to work together to lead the commuter menswear track
2024-09-25
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on september 24, gxg, the founder of china's commuter menswear brand, announced the start of its second year of cooperation with gong jun, with gong jun continuing to serve as the global brand spokesperson and creating a winter graphic blockbuster of gong jun. in this blockbuster with warmth and comfort as the keynote, gxg officially released the brand's autumn and winter theme: relaxed commuting, and gong jun also appeared in a zero-pressure coat, conveying gxg's "just right" chinese commuter menswear aesthetic to the public.
in 2023, gxg has been deeply involved in the chinese commuter menswear market, deeply explored user needs, and achieved outstanding results. at that time, gxg urgently needed a spokesperson who fits the brand spirit and has fashionable expression. it was at that time that gong jun entered gxg's vision.
as a representative of professionalism in the entertainment industry, gong jun has always shown his enthusiasm, positivity and seriousness in his work, and his image as a "model worker in the entertainment industry" has become more and more popular. not long ago, the director and producer of "the legend of dark river" accepted an exclusive interview with "chao news". some netizens summarized the show's views on gong jun: "always dedicated, always have unique insights into roles, always work hard, and never feel tired no matter how tired he is." and the outstanding results of appearing in three major fashion magazines in one month this year are enough to prove that his strength in the fashion industry is obvious to all. from the tireless spirit to the professional fashion expression, gong jun and gxg's brand concept are more in line, and the two sides hit it off, and he became the ideal representative of gxg in the new era.
over the past year, gxg has further consolidated its leading position in commuter menswear. the two-way partnership with gong jun has played an important role. whenever the public mentions gong jun's professionalism and elite feeling, they think of gxg. with this as a bridge, gxg has completed the attempt from approaching young people to entering young people.
therefore, the second cooperation between gxg and gong jun is a natural thing. as for why the theme of autumn and winter is positioned as "relaxed commuting", gxg brand said in an exclusive interview with xinhuanet reporters that gxg has been thinking about how to provide a unique value proposition for young chinese male consumers, launch a market style that meets their needs, and bring them a new concept of dressing. to achieve this goal, gxg abandoned the previous overly simple or overly trendy designs, redefined the commuting scene, and pursued a "just right" brand image to help users match their clothes with the occasion and show their taste and attitude.
during the recent new york fashion week, gxg and vogue staged a new york commuting show, seeking comfort and balance in the fast-paced city. the two parties jointly moved the fashion show to wall street and sincerely invited new york's workplace elites to jointly interpret the calmness and relaxation of the autumn and winter seasons in this modern city, and promote the concept of "relaxed commuting" to the world.
concepts determine value, and value determines the market. gxg's "just right" concept has been recognized and affirmed by users and the market. according to the interim results released by the moschan group, in the first half of 2024, the group's total revenue was rmb 1.088 billion, and the group's main brand gxg's revenue was rmb 980 million, a year-on-year increase of 6.2%. at the same time, gxg was also certified by the authoritative research institution frost & sullivan as the "china commuter men's wear brand pioneer", confirming its identity as the pioneer of china's commuter men's wear and its industry leadership as a leading brand.
as "young men's clothing more suitable for commuting", gxg will continue to lead the direction and trend of china's commuting men's clothing. at the product level, gxg continues to improve its quality, and at the channel level, it has deployed modern shopping malls such as mixc and ifs to expand the brand's offline influence.
in the future, gxg will not only be a clothing brand, but also a yardstick that can represent consumers’ identity, taste and social attitude. (xianning news network)
