apple increases its e-commerce platform for special sales: iphone 16 series is first launched on vipshop, and the two parties reach an official cooperation
2024-09-25
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apple is deepening its cooperation with discount e-commerce platform vipshop.
on september 20, when apple's new iphone 16 series went on sale, vipshop became one of the platforms for the simultaneous launch of the new phones across the entire network. it is understood that as of september 24, iphone 16 pro had the best sales in the iphone 16 series on vipshop. with the incentive of super vip up to 12 installments with no interest, the sales of iphone 16 pro increased by 175% compared with the same model last year.
the cooperation between the two parties is not only at the sales level. it is understood that before the iphone 16 was put on sale, vipshop had reached an official cooperation with apple. apple officially authorized vipshop to sell its mobile phones, tablets, laptops, smart watches, headphones and other products. judging from apple's authorization list, this is another mainstream self-operated e-commerce platform officially authorized by apple among domestic self-operated e-commerce platforms after jd.com and suning.
according to the relevant person in charge of vipshop, the official cooperation between apple and vipshop has further strengthened apple's product supply in vipshop. apple's digital products are highly consistent with vipshop's users. many women who like fashion are also loyal users of apple's digital products. since the beginning of this year, apple's mobile phone sales in vipshop have increased by 37% year-on-year, and iphone 15 is especially popular among female users. at the same time, the sales of tablets such as ipad 10 have also increased significantly.
it is reported that in recent years, digital electronic products have become an important category of vipshop. vipshop has launched official cooperation with domestic and foreign first-line mobile phone brands such as huawei, xiaomi, honor, samsung, vivo, and oppo. vipshop, a discount e-commerce company famous for its apparel, is being embedded in the sales map of more and more 3c brands and has become a cooperative channel for the launch of new products of many well-known brands.
recently, vipshop has also jointly launched a trade-in campaign for home appliances with many provinces and cities across the country, such as guangdong, sichuan, hubei and other places. according to local policies, first-level energy efficiency/water efficiency products including air conditioners, televisions, refrigerators, washing machines, range hoods, gas stoves, water heaters, computers and other categories will be subsidized by 20% of the selling price, and second-level energy efficiency/water efficiency products will be subsidized by 15% of the selling price. each consumer can enjoy a subsidy of 1 product per category, with a maximum subsidy of 2,000 yuan per product. consumers who directly purchase new products can also receive subsidies. since the launch of the campaign, sales of many home appliance categories on vipshop have grown rapidly. text/dong ming
