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hongmeng intelligent driving is an important force in china's new energy market. in august, the total sales of the whole series reached 33,699 units, of which wenjie itself contributed 31,216 units.

clearly, it needs to come up with more competitive models.

on september 24, hongmeng zhixing's new suv zhijie r7 was officially launched. the new car has a total of 4 models, priced at 259,800-339,800 yuan. this car is zhijie's first suv model, so what are its highlights?

1. what are the highlights of zhijie r7?

from the appearance point of view, zhijie r7 is quite similar to zhijie s7, or in other words, the models under hongmeng zhixing have a relatively high degree of similarity. for example, the headlights of zhijie r7 are very similar to those of wenjie m9.

judging from the performance of the question circle, this style is still quite popular.

the new car is positioned as a medium-to-large suv with a body length of 4956mm and a wheelbase of 2950mm. it does not meet the standard of "5 meters in length and 3 meters in wheelbase", but it still has certain advantages compared with fuel vehicles of the same level.

of course, the real core competitiveness of this car lies not in its appearance and space, but in the "huawei family bucket".

the first is the smart cockpit. this car is equipped with huawei's hongmeng smart cockpit, which allows you to freely switch menus through the "super desktop" and quickly find the content you want. it can also achieve seamless switching between mobile phones and car computers.

in addition, the new car also performs well in intelligent voice interaction, basically achieving "seeing is speaking".

objectively speaking, the new car does not have much special features in terms of functions, but with the same large screen and car-machine interconnection, the effect produced by huawei is obviously different. this is the impact of huawei's long-term efforts in the high-end mobile phone market.

at the same time, the zhijie r7 is also equipped with huawei qiankun ads 3.0 advanced intelligent driving assistance system, which upgrades the "community to community" intelligent driving to "parking space to parking space". it can ignore changes in road conditions and realize full-scene intelligent parking.

currently, there are quite a lot of car models equipped with this system, including lantu dreamer and formula leopard 8, which shows that the ads 3.0 system does have a considerable leading advantage.

in addition, the zhijie r7 is also equipped with an omnidirectional collision avoidance 3.0 system, which can accurately sense and avoid collisions in the forward, side and rearward directions.

in terms of power, the zhijie r7 is equipped with huawei's drive one 800v high-voltage platform, with a total power of up to 365kw and an acceleration time of 0-100km/h of only 3.9 seconds.

in fact, the zhijie r7 is built on the huawei tuling platform. this platform has been upgraded. the entire series is equipped with air suspension and continuously variable damping shock absorbers as standard. the chassis can be adjusted in real time according to road conditions, while also ensuring the stability of the body under different road conditions.

chery provides quality and service guarantees, and huawei provides core components. this is how the zhijie r7 works.

2. who do you mainly sell to?

from an objective point of view, the performance of the first model of the zhijie brand, the zhijie s7, did not meet expectations. this may prove that huawei's brand is not omnipotent.

however, the on-paper strength of zhijie r7 is indeed quite strong. it may not become a hit, but it can still meet the needs of some people.

zhijie r7 is suitable for users who trust huawei's technical strength, have high requirements for intelligence, are sensitive to car costs, and have relatively complete charging infrastructure.

as of now, one of the shortcomings of zhijie r7 is that it is a pure electric model. although it has the support of 800v high-voltage fast charging and the cruising range starts at 667km, there is still a certain range anxiety due to the needs of long-distance business trips, self-driving tours, etc.

this may limit the upward space of zhijie r7. as for whether it is cost-effective or not, it depends on the user's actual needs.

conclusion

the zhijie s7 had a bad start, and huawei's chery needs a model like the zhijie r7 to boost morale. from the perspective of comprehensive product strength, this car is very competitive. here is a small question: would you choose it if your budget is between 250,000 and 350,000?