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pearl culture "shines" in beijing

2024-09-25

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a model displays pearl jewelry.
photo provided by the organizer
our reporter (wujiang) recently, the 2024 beijing hongqiao international pearl culture festival was held in beijing. the event was guided by the china jewelry and jade jewelry industry association and the beijing international design week organizing committee office, hosted by beijing dongcheng cultural tourism group, and undertaken by hongqiao market.
this year's pearl culture festival is divided into four major sections, including five salons with the themes of "creative and diversified design", "industry consumption innovation", "digital finance empowers business", "rebirth of traditional industries", and "green and low-carbon development", as well as 13 activities in three series: "qiaoyunzhen fashion", "silk road bridge", and "qiaoying cultural context". at the opening ceremony, a song "pearls express my love" narrated the beautiful meaning and humanistic feelings carried by pearls, and 10 professional models showed the highlights of pearl jewelry in "national tide design".
over the years, hongqiao market has formed a full-scale industry chain of jewelry design, custom processing, jewelry appraisal, on-site experience and online multi-platforms. at present, hongqiao market is one of the most popular markets for foreign guests. in the travel brochures of major travel agencies around the world, hongqiao market has become a tourist landmark under the name of "pearl market".
as a sub-venue of the beijing international design week design tour, hongqiao market also carries out a series of jewelry and intangible cultural heritage cultural and creative activities, constantly cultivating and strengthening the integrated development of intangible cultural heritage and jewelry industries. among them, an outstanding jewelry designer who graduated from yale university in the united states returned to hongqiao and combined the bamboo weaving skills elements of sichuan qingshen with jewelry craft design to design and produce exquisite jewelry accessories, which are full of traditional chinese aesthetic meanings. the works of chinese jewelry designers are also unique in the fierce market competition and have won a place. liu dong, the inheritor of beijing dongcheng district-level inner painting skills cultivated by hongqiao market, has superb skills. his inner painting design works appeared at the 2022 beijing winter olympics and winter paralympics, and were well received by international guests.
source: people's daily overseas edition
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