beijing municipal development and reform commission: during the national day holiday and "double eleven", home appliance trade-in promotions
2024-09-25
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beijing news (reporter geng ziye) the home appliance trade-in is still going on. when participating in the trade-in, consumers are concerned about the discount and convenience. in order to allow the "real money" discount to reach consumers directly, beijing has optimized the friendly and convenient service of the home appliance trade-in. on september 25, at the press conference on "progress and typical practices in the field of consumer goods trade-in" held by the national development and reform commission, lai xianyu, deputy director of the beijing development and reform commission, said in response to questions from beijing news reporters that joint promotional activities for the trade-in of home appliances will be organized during the upcoming national day and "double eleven" and other nodes.
lai xianyu said that in recent years, beijing has implemented multiple rounds of "jingcai" green consumer voucher promotion activities. the implementation of this old-for-new policy has made full use of the resources of the government service platform to further enhance consumers' experience and sense of gain. first of all, the city uses digital empowerment to make applying for subsidies and purchasing goods faster and more efficient. in this regard, a "one-stop" service platform has been integrated and built, and the "two new" policies have been embedded in the "jingtong" applet of the city's convenient service platform, making full use of existing channels and mechanisms to achieve "one-stop processing" for subsidy qualification certification, collection, and use, greatly improving work efficiency.
secondly, optimize the operation mode to make subsidies more convenient and easy to obtain. beijing has expanded the scope of participating enterprises, basically covering major online platforms such as jd.com, suning.com, lenovo, and xiaomi mall, as well as more than 300 offline stores, to achieve full online and offline coverage in all districts of the city. by building a "beijing home appliances trade-in zone" on the online platform and organizing home appliance theme markets in the community, citizens can consume conveniently at their "doorstep" and on their mobile phones. consumer qualifications can be used in any online mall or offline store, and consumers can directly enjoy discounts by using the method of immediate reduction in the payment link.
in addition, the government-enterprise linkage is strengthened to make the policy more beneficial to enterprises and the people. beijing uses the data integration function of the "beijing tong" platform to speed up the verification and payment of subsidies and reduce the financial pressure on enterprises. on the basis of government subsidies, participating enterprises are encouraged to give consumers more concessions on some categories of goods, and the integrated service capacity of merchants for delivering new, dismantling old and installing new goods is continuously promoted, so that consumers can enjoy the multiple preferential shopping experience of "government subsidies + enterprise concessions".
lai xianyu revealed that the city will also dynamically improve and expand the scope of participating enterprises, explore cooperation with new media platforms, and further enrich participation channels.
editor zhang lei
proofread by yang li
