citizens "visited ditan book fair again and again"
2024-09-25
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
the reader meeting of famous writer cao wenxuan was extremely popular. official photo
on september 23, as one of the supporting activities of the 2024 beijing cultural forum, the 11-day 2024 "i and ditan" beijing book fair came to a successful conclusion at ditan park, receiving a total of 506,700 readers, and the fragrance of autumn books filled the capital.
the book fair exhibited and sold more than 400,000 kinds of fine books, ranging from deeply insightful thematic publications to profound historical and cultural accumulation, from timeless literary classics to cutting-edge explorations in the humanities and social sciences, from health and wellness of life wisdom to children's picture books and popular science books for teenagers that inspire knowledge. the rich and diverse publications meet the diverse reading needs of readers of all ages.
four major thematic book blocks
the book market segmentation selection meets the purchasing needs of various readers
"three visits to the ditan book fair", "visited again and again", and "gained a lot" have become the hot words on the internet of the ditan book fair, which has attracted many readers. buying books in piles, boxes, and bags has become a beautiful landscape in the book fair. "a family of three came to visit separately, and came ten times in total, and bought more than 20 good books." this is the experience of ms. xu, a citizen, visiting the exhibition.
exhibition sheds on both sides of the tree-lined road were scattered all over the ancient ditan garden, and readers stopped at their favorite book booths, eager to learn. elderly people in their seventies stood for a long time in their favorite "old books and new knowledge" area, reading attentively; young people came together, sharing their favorite writers and good books they found with great interest; families with children strolled and searched, and their small camping cars were filled with books; young readers stood on tiptoe and leaned forward to read word by word at the booths... on the benches and under the red walls, readers who couldn't put down their books could be seen everywhere, and the fragrance of books was surging everywhere.
in the famous publishing houses boutique sales area, more than 140 publishing houses from 15 provinces across the country brought high-quality books to meet readers. for example, "this is china 3" by citic publishing group, "the complete works of mao dun literature award winners" and other classic literature series by people's literature publishing house, "the analects of confucius" by zhonghua book company, etc., have become popular books for readers.
in addition to mr. shi tiesheng's classic works such as "fragments of thoughts in sickness" and "my distant qingping bay", the collector's edition of "the altar of earth and i" launched for the first time at the opening ceremony became a "new top book" due to its high-quality content, unique binding design and the accompanying mr. shi tiesheng cartoon hollow bookmark, and sold more than 10,000 copies during the book fair.
the physical bookstore district has captured the hearts of young people with creative cultural and creative products, humorous and interesting cloth bags, appealing store signs and interesting special chapter collections. for example, shanghai sanlian bookstore weiyan xiaoji, to facilitate readers' purchase, all sample books are hand-wrapped in book covers, full of sincerity, and has become one of the most popular bookstores in the book market; nanjing jieziyuan bookstore, which entered the ditan book market for the first time, brought old maps of nanjing, becoming a "window" for readers to understand nanjing culture. the books and cultural creations with bookstore characteristics have become the "favorites" of many readers.
it is worth mentioning that the book market has subdivided products and the four thematic book blocks of literature and art, history and culture, children's books and picture books, and life and leisure have been praised by many readers as soon as they appeared. ms. han, a citizen, said, "the establishment of the blocks makes the book classification more vertical, meeting the purchasing needs of various readers. the book selection is more targeted when visiting the exhibition, which is very worry-free."
hot sale
cultural and creative products such as "ditan view of the sea" refrigerator magnets are out of stock
many cultural and creative products with innovative design, outstanding appearance, strong practicality and specific cultural connotations have become popular products in the book market and are leading a new cultural trend. for example, the "kafka" themed canvas bag of guangxi normal university press, the "writer's attitude" dupont paper bag of citic publishing group, the "beijing central axis" themed refrigerator magnet of beijing book building, the "ditan" limited postcard of wangfujing bookstore, the "ditan viewing the sea" refrigerator magnet of asian games village book building, and the "ditan viewing the sea" film bookplate of beijing taihu publications, exhibition and trade center, etc., are especially popular among young readers, and many of them have become "out of stock" in the book market.
the theme seals of the book fair, the special seals and color seals of exhibitors such as publishing houses and bookstores also "captured" a number of stamp collectors. young people, parent-child families and many elderly people joined in and lined up to stamp their stamps with a full sense of "cultural ritual", leaving behind beautiful memories of themselves and ditan park.
another major feature of the book fair is the high level of online discussion. readers took photos and checked in online, and shared "book fair exhibition guide", "good books, good things and event recommendations" and other "grass-planting" notes at any time. topics such as "i and ditan" and "ditan book fair" continued to be popular on new media platforms. the topic "i and the grand opening of ditan beijing book fair" has been climbing the douyin city list since the opening of the book fair, reaching the 12th place. many netizens even exclaimed that "ditan book fair is so fun to visit, i want to come again."
antique book fair
the "old books and new knowledge" section attracts a large number of book lovers to come and buy books
the "old books and new knowledge" section carefully planned a special exhibition of "five outstanding characteristics of chinese civilization - classics", which exhibited more than 60 ancient documents in 42 categories. classics are an important carrier of the inheritance of chinese civilization. this special exhibition uses classics to show the five outstanding characteristics of chinese civilization proposed by general secretary xi jinping: continuity, innovation, unity, inclusiveness, and peace. for example, the "twenty-four histories", which are 24 official histories on display, record the history of civilization for about 5,000 years. they are very important historical records of the chinese nation and a manifestation of the "continuity" of chinese civilization.
these original ancient books on display have shortened the distance between readers and classics. through classics, readers can deeply learn and understand chinese civilization, inherit the excellent traditional chinese culture, and apply the past to the present. many citizens were feasted their eyes and said, "being able to see the precious exhibits up close has made me feel the charm of chinese civilization and traditional culture more vividly."
the "beijing-tianjin-hebei joint exhibition of old and used books" organized by china bookstore, tianjin ancient bookstore, book collection newspaper, kongfuzi old books network, and buyi bookstore has more than 100,000 varieties of books on display, including signed books by famous authors, literary masterpieces, historical books, humanities and social sciences, art albums, old comic books, etc., attracting a large number of "old and used book fans" to come and buy books, including many young readers. mr. xing is a loyal lover of old books. "you can find some out-of-print and rare books in old books, which is very rare!" many readers exchanged their idle old books for book coupons to buy books and enjoy the fun of "exchanging old books for books".
in addition, the sharing session of "new exploration of digital restoration of ancient books - cross-border practice of "ancient book restorer" functional game" held by china bookstore connected ancient book restoration with online games for the first time, which made readers feel novel. special activities such as "binding forms of chinese ancient books" and "boutique used books bidding activities" attracted many readers to participate.
exciting events
167 cultural activities continued to be held and were very popular
in addition to buying books, attending lectures and meeting celebrities have also become one of the important reasons for readers to enter the book fair. during the 11-day exhibition, there were 3 activity areas, 11 major themes such as "shi tiesheng and his friends", "old books and new knowledge", "'the magnificent central axis of the beautiful beijing city'-beijing history and culture", and 167 cultural activities such as the ditan cultural lecture hall and the mid-autumn night of books. the events were packed and popular.
famous literary figures such as cao wenxuan, qiao ye, shi zhongshan, an yiru, academic elites such as wang zhaoqian, yue nan, liang xiaomin, shi jun, and social celebrities such as jing yidan, guan muchun, wang yuebo, and a long shared their reading experiences and creative insights through book sharing, theme lectures, new book launches, and reading clubs, bringing readers a new reading experience. many readers exclaimed that they had "gained a lot."
the "7th china poetry mid-autumn poetry festival" lit up the night sky of the book market on the evening of the mid-autumn festival. artists such as the famous mezzo-soprano singer guan muchun, together with poetry contestants, used "dance", "music", "poetry" and "recitation" to interpret the beauty of reading, the beauty of music, the beauty of poetry and the beauty of culture.
during the book fair, the "beijing colorful culture youth blooming" college student cycling event was launched. more than 80 students from four beijing universities, including minzu university of china, beijing union university, chinese academy of traditional chinese opera, and capital normal university, cycled through the streets of the ancient capital, tasted authentic beijing snacks, and listened to lectures on book fair culture, adding a touch of youthful beauty to the book fair. many students said, "i hope more young people will come to the book fair."
the book fair introduced a cultural tourism promotion conference for the first time, bringing a different book experience to the general public. zhejiang taizhou cultural tourism, which made its debut, exhibited and sold cultural creations, books, food and interactions with taizhou cultural elements, and led many readers to experience the natural beauty, social beauty and humanistic beauty of taizhou in a new form of cultural tourism integration of "tourism + reading". baoding cultural tourism highlights the characteristics of being beautiful, fun and delicious. the series of popular modern and contemporary literary classics such as "baiyangdian chronicles", "red flag spectrum" and "little soldier zhang ga" are shining, and the fragrance of "donkey fire" adds a bit of fireworks to the book fair.
it is worth mentioning that this book fair has distributed a total of 2 million yuan in electronic and paper coupons for the benefit of the people. the "discount on discount" initiative, which combines coupons with merchant discounts, has brought real benefits to readers when buying books. ms. ji, a citizen, bought several books with only 100 yuan and praised the "beautiful books and low prices." the book fair has specially arranged convenient meals, "robot" self-service coffee, book shopping carts, express delivery points and other warm supporting service projects, which have greatly improved the readers' book-buying experience.
