shanghai yangpu district launches 11 measures to develop short short dramas: the highest award is 2 million yuan for broadcasting on major video websites
2024-09-25
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the scene of the seminar. photo by xu yijia, reporter of the paper
on september 23, the shanghai yangpu district micro drama industry seminar was held. at the seminar, yangpu district introduced the advantages and measures for the development of the micro drama industry, and released the "1+2+6" work measures for the development of micro drama, namely focusing on the "one base" of the network audio-visual industry base, integrating the "two systems" of the ecological system and the policy system, focusing on the "six major supports" of working mechanism, evaluation and incentive, service team, industrial activities, special funds, and pilot projects, and launched 11 policy measures in five aspects, including promoting industrial agglomeration, encouraging content creation, supporting corporate innovation, increasing financial support, and accelerating talent cultivation, to support the development of the micro drama industry.
to promote industrial agglomeration, yangpu district provides subsidies of up to 3 million yuan to newly introduced micro-drama enterprises. national or municipal industry associations that are established in the district will be given start-up fee subsidies and rent subsidies of up to 500,000 yuan. micro-drama events with significant influence will be supported with up to 2 million yuan.
to encourage content creation, yangpu district will offer a maximum reward of 2 million yuan to short micro dramas that are selected by the state administration of radio, film and television for outstanding works or win awards at well-known film and television festivals. excellent short micro dramas produced by yangpu district that are broadcast online on major domestic video websites will be awarded up to 2 million yuan. at the same time, in order to gain the support of the municipal bureau, it is planned to set up a district-level content review service center in yangpu district to provide a green service channel "at the doorstep" for short micro drama creation project filing, finished film review, etc., to ensure the rapid online broadcast of works.
to support corporate innovation, yangpu district will encourage the development of innovative technology applications around the micro-drama industry, provide certain r&d subsidies and rewards, support micro-drama companies to build new digital entertainment scenes online and offline, and provide up to 5 million yuan in project funding after approval.
in order to increase financial support, more than 10 million yuan was coordinated to join the shanghai internet micro drama industry development guidance fund. micro drama enterprises that obtain loans through the yangpu branch of the bank of china will be given interest subsidies of no more than 50% of the lpr. micro drama projects that receive national and shanghai cultural and creative support funds will be given a maximum of 1:1 matching support.
in order to accelerate talent cultivation, yangpu district launched the "excellent plan" for global internet high-quality content creators in july, proposing 10 measures including incubation platform construction, mcn organization aggregation, creative ecosystem cultivation, and creative incentive support, to promote the formation of a good ecology with talent attraction and cultivation, active creation, and orderly development, including the micro-short drama industry.
this year, as a key area for the development of shanghai's micro-drama industry, yangpu district's micro-drama industry index has risen sharply. in february, the yangpu district section of the china (shanghai) online audiovisual industry base was launched, providing a better soil for the development of the micro-drama industry in the region; in june, yangpu district issued 11 support measures at the shanghai micro-drama conference, and bilibili, douyin and others jointly launched the micro-drama industry alliance; in september, da chuangzhi, as a key unit of the audio-visual base and an important carrier for the development of the service industry, jointly launched the "drama light" co-creation plan for high-quality micro-dramas with the paper, shanghai film culture, huaying jiutian and others...
facing the window period when the micro-short drama industry is transforming from a blue ocean to a red ocean, yangpu district stated that it will continue to rely on the brand advantages of the audio-visual base, the ecological advantages of aggregated industrial chain enterprises, the scientific and educational advantages of century-old universities, and the driving advantages of the city's sub-center. it will develop the micro-short drama track with the characteristics of "culture + technology" and "large factories + universities", and provide stronger support for promoting the micro-short drama industry to enter a new development stage of quality, refinement and integration.
the paper reporter xu yijia
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