news

in november 2023, ulike successfully held a press conference at the rosewood paris and officially entered the european market. the theme of this press conference was "awakening of beauty, leading by technology". at the conference, ulike made a stunning appearance with its many innovative beauty and body product series, fully demonstrating its latest technological achievements in the industry. this press conference not only brought an unprecedented technological skin care feast to consumers in paris, but also delivered ulike's innovative concepts and practical results to every european user who pursues beauty and health, opening a new journey for the brand on the international stage.

at the grand launch event, ulike's senior management delivered a speech in person, reflecting the brand's unique appeal and its deep insight and firm belief in future market trends. with the mission of inheriting cultural connotations and delivering emotional warmth, the brand transcends geographical boundaries and moves towards the global market.

in the carefully planned product display session, ulike not only demonstrated its cutting-edge technological strength in product manufacturing, but also reflected its innovative thinking on design concepts. by cleverly integrating the essence of traditional chinese culture into modern product design, the brand has achieved a harmonious coexistence of products and culture. through intuitive experience, consumers can not only deeply feel the significant effects of the products, but also enjoy an aesthetic feast visually, and truly appreciate the perfect combination of beauty and culture advocated by the brand.

ulike's strategy effectively elevates consumers' shopping experience from simple material satisfaction to spiritual pleasure. these products that have entered international families not only create a new image of china, but also tell the story of china's new era around the world, conveying china's cultural charm and spirit of the times.

at the launch event held at the rosewood paris, ulike presented more than just a dazzling product appearance. the profound meaning behind it far exceeds the superficial prosperity. paris, as a weathervane and fashion center of the global beauty and body care industry, is of self-evident importance. choosing this city to hold the launch event not only marks a key step in the brand's internationalization strategy, but also symbolizes the in-depth development of the european high-end market. at the same time, the close integration with the international market will undoubtedly promote the process of technological innovation and product research and development, and bring a qualitative leap to the brand. this strategic move will significantly enhance the company's competitiveness on the global stage and consolidate its leading position in the international beauty market. this is exactly the development direction of domestic beauty brands on the journey of internationalization, and it is also the goal that ulike has always pursued - in the fierce international competition, use innovation as a driving force to promote development and use excellent quality to create brilliant achievements.

in the past few years, the development of chinese brands in the european market has been full of ups and downs. local brands face many challenges in the process of going overseas, especially in the high-end market. however, against the backdrop of economic globalization and consumption upgrading, the rise of chinese brands has become an indisputable fact. the market is eager to activate innovation and the consumption potential of the new generation through competition. this trend provides unprecedented opportunities for countless chinese brands that aim to enter the european market.

this move by ulike not only demonstrates the strength and potential of chinese brands in global competition, but also provides valuable experience for other domestic brands. in today's increasingly integrated economy, chinese brands are gradually overcoming difficulties and occupying a place in the high-end market with their unique innovative technology and cultural confidence. the international strategic layout of the ulike brand not only consolidates the core competitiveness of china's manufacturing industry in the high-end beauty market segment, but its orderly and efficient internationalization pace also provides a case for reference for cross-border marketing and brand output of domestic brands.

although the launch event held by ulike at the rosewood paris hotel has ended, its story on the international stage continues. looking to the future, as more and more chinese brands gradually expand into the international market with their innovative technology and cultural confidence, we have every reason to believe that the chinese beauty industry will achieve a dual leap in brand high-end and market globalization, and show a brighter light on a global scale. this development trend will surely promote cross-border exchanges and cooperation in beauty and body culture, break the traditional aesthetic boundaries, and realize the global sharing of beauty culture.